At Something Social, we believe what goes around comes around. We also believe in the golden rule (and something that’s arguably more important than the previous belief), treat others the way you want to be treated. So that’s why we started #SomethingSignificant. Every month, we’re going to share with you a new way to give back. Whether it’s volunteering at a local food drive, or spreading awareness about an issue close to your heart, your Something Social team is here to encourage you to do #SomethingSignificant.
Riawna Capri and Nikki Lee Santos of Nine Zero One Salon fame are no strangers to new business ventures. The dynamic duo has educated the hairstyling masses through their digital platform, Beautycoach TV, and in-salon through 901 Academy. Just last month they launched their premiere product line, InCommon, making top-shelf product available to every human (regardless of gender or hair type) and salon without a wholesale minimum. Now, they’re taking strides in the social impact space.
They joined forces with friend and philanthropist, Matt Coulter, the man with the plan and a background in philanthropic social outreach and business development. BeYoutiful Foundation grew from the need to comfort and support cancer survivors with confidence-building beauty services. “We wanted to create resources, education, support, and information not only for cancer patients, but also stylists and salon owners,” explains Coulter. Connecting salons and stylists to local survivors and providing online education (covering cutting, styling, utilizing wigs and dealing with chemo hair), BeYoutiful Foundation is there from diagnosis to remission and beyond.
Fundraising kicked off on August 5th when Nine Zero One hosted their first annual BeYoutiful Day. The salon offered free haircuts to patients and survivors, while customers were charged $150 for cuts with 100% of proceeds donated to the foundation. “We’ve already had a lot of positive feedback and salons jumping at the opportunity to be involved,” Coulter enthuses. “As we grow, we want people to design their own events to contribute, too, thus creating something that everyone can be a part of.
“I didn’t learn anything about treating women with cancer in beauty school; I didn’t have the education on this,” Capri adds. “When clients want to know what they should do when their hair falls out after chemo, or why it’s suddenly curly or frizzy when it grows back, or how they can get color, wigs, or extensions-they should be able to find a salon and stylist that is knowledgeable about that.” The philanthropic trio envisions individual stylists and whole salons becoming certified BeYoutiful-certified so that cancer patients can easily find them through an online directory.
The foundation is also working towards building a community to love when it matters the most. A place to laugh, a place to cry and most importantly a place to prove survivors and the cancer community is better together. Their Wonder Woman stories series puts this into effect by encouraging survivors to encourage each other with their inspiring stories of perseverance and strength. Read the latest inspiring stories here.
Ready to make an impact? Hit these links to get involved.
Are you or a loved one a cancer warrior?
Written by our Brand Communications Coordinator, Kaeleigh Morrison.