Tell us about the start of Financially Wise Women.
I started Financially Wise Women in 2013 after working in the financial industry for 7 years. I saw the need to create a financial planning firm that specializes in working with smart, savvy women and help them understand money in a way that made sense for them. We focus on educating and empowering our clients to make smart money decisions and learn how to use their money to live the life of their dreams. Through our fee-only financial planning services, online Money Class, workshops, YouTube videos and speaking engagements, we are able to help women all over the world understand money in a fun and simple way.
On your website, you write, “I want to to inspire you to use your money to live your dream life. To teach you money principles that will change your financial life for the better, forever.” How do you use social media to accomplish this?
We leverage social media to reach more women across the world and help them understand that money can be fun. Through our weekly YouTube videos, Instagram and Facebook posts and stories, our content is inspirational, educational and focuses on the fact that women can create wealth in a feminine way and it doesn’t have to be that hard or serious either.
How would you like to see the future of social media develop as you continue to grow your business?
I would like it to continue to help women who may not have access to financial education, learn money principles to help them use their money to live their best life, educate their children about money and make the positive impact in their communities that I see women do time and time again. The moment a woman becomes educated and empowered on a subject it is a ripple effect and can create positive change in many areas of her life and community. That is one of the unique powers women have and I hope that social media continues to allow us to rise up and build the support groups we need to live this way and inspire others to do so too.
What was the first moment you looked back at Financially Wise Women and realized you had created a community that helps women across the world understand and manage their own money?
Honestly it was probably within the first 6 months of starting the company that I saw the impact our company was having on women. Through my regular workshops and speaking engagements, i am able to meet a ton of women from all walks of life and what I hear from them constantly is how happy they are they found our company and believe in our mission to educate women with money. A lot of women have felt misunderstood, talked down to or misguided by the financial industry so it is like a breath of fresh air when they meet me or visit our company website and see all that we are up to to change the old ways of the financial industry.
What are some of your favorite apps?
As much as I love technology and apps for business, I actually am not a huge app woman. But I guess the two I use the most are my Meditation Timer app for my daily morning meditations and Slack for our team conversations.
What do you want to see more of online?
More realness. I know social media only highlights the good parts of people’s lives but I find that the more real someone is online, the more I like them.
Leave us off on a Something Social note – if you could Instagram anything from anywhere in the world, what would it be?
It would be a gorgeous sunset sky from my favorite meditation Ranch in the desert, Royal Way. When I am there I feel like I am in heaven and being in nature and disconnecting from technology and living in the moment are my most treasured times in life.