How long have you worked at Something Social?
I have worked at SS since January of 2014, so I’m coming up on my 3rd year. It has been such an interesting journey full of turns and a lot of growth, both personally and professionally. When I started, we had a really small team and were working with only a handful of clients. To see the growth that we have gone through as a team and as a company in these past few years has really been extraordinary. Calli and I always talk about how even a year ago we couldn’t have imagined where we are today. Life moves very fast in the digital space, and I feel extremely grateful to be at a place that is flexible to moving with the times.
Tell us about a day in the life of the VP of Operations.
Honestly, every day is very different. Some days I’ll be in the office all day answering emails and planning photo shoots or content schedules for our various clients, others I’ll be doing one on one consulting sessions for our strategy clients, conducting interviews for our intern program, executing live social at one of the many events or performances that our clients are involved in or working on business development for Something Social itself. I kind of have my hand in a lot of different buckets at SS but that’s the way I like it; it’s always changing and keeping me on my toes.
In your spare time you…
In my spare time, I’m either outside or with friends. Relationships are really important to me and I try to spend time with the people in my life as often as possible. I also love all things outdoors, from the beach to hiking in the mountains, I’m happiest when I’m in nature.
You’re basically a one-stop shop for all content management and creation for your clients. How do you manage it all and where do you draw your inspiration from for content?
Lots of organization & lists. I’m not naturally the most organized person, so I have to set up systems for myself to keep everything in line. Having a deadline is key & also a teammate to help out. Calli and I tag team a lot of clients and I definitely rely on her to keep me focused. In terms of inspiration, for me, it comes from so many things. Whether it be a great movie or song or seeing a really interesting shadow on the ground. I’m a pretty observant person so I’m always taking in my surroundings and finding inspiration wherever I go.
What’s your favorite thing about working for Something Social?
Hands down, it’s our extremely collaborative working environment. But in addition to that, I love that we work with clients over a broad range of industries, from fashion and beauty to nightlife, hospitality and pretty much everything in between. I love learning about the intricacies of all of these different spaces and what is most important to each brand and client. The similarities and differences between the ways all of these businesses operate is really interesting to me.
Your dream job would be (besides VP of Operations at Something Social of course)…
A travel writer / photographer. I love exploring new places & visiting cities that I’ve never been to before. If I could spend the rest of my life traveling and photographing moments that I think are interesting, of course for the gram, but also, just for my own personal collections, I would die happy.
What is your idea of the perfect gram?
I’m drawn to color, specifically colors that occur in nature. So a killer sunset or a gorgeous mountain view with a wide range of natural colors is my idea of perfection.
Favorite place in LA?
I’ve found that this has changed over the years. It used to be the shops and restaurants on Larchmont but right now, it’s the bike path in Santa Monica / Venice. I love doing long walks or bike rides on Sundays to catch the sunset or just to be outside.
Ready to meet the rest of the team? Tweet us @somethingsocial or tag us on Instagram- @somethingsocial.