How long have you worked at Something Social?
Just over a year.
Tell us about a day in the life of an Art Director.
First thing in the morning I grab a Celsius from the fridge, get settled and check Asana for whatever tasks need to be completed for the day. These tasks include anything from creating branded graphic quote templates for clients, editing photos, assembling proposals for new clients, designing geofilters for events, and the list goes on and on. On the rare occasion that I don’t have a lot to do, I’ll shoot and edit lifestyle photos to use as general stock imagery. Since there’s no time constraint, I use this time to experiment and learn new techniques. We work in an intimate and comfortable space so there is a lot of active collaboration happening throughout the day. We all have our specialties, but we become a jack of all trades working so closely with one another on all facets of the company.
In your spare time you…
I’m a singer-songwriter, so many nights of the week I’m heading straight to a writing session from work. I spend most of my free time working on my artist project; collaborating with producers, designing marketing material for the release, networking, etc. When I’m not working on music, I’m normally helping my boyfriend with his feature film, watching independent films, going on walks, reading at the park, or online shopping.
Best Adobe tip you can share with our readers?
I love hand-drawn elements incorporated into design, so the easiest way to get them into your Adobe program of choice is to take a photo of your drawing in good lighting (a phone will do), edit the photo to make the background white (up contrast and lightness), once you have the edited image in, say illustrator, go to your transparency tool and select “multiply” – the white background will disappear and you can place it on top of your photo or design. You can also turn your drawing into a vector by using live trace and selecting “silhouettes”. Now you can manipulate the color and shape.
What’s your favorite thing about working for Something Social?
THE PEOPLE. I feel so lucky to be a part of this team. Everyone is so kind, hard working, and hilarious. I’m excited to come to work on Monday and that is not something you hear often.
Your dream job would be (besides Art Director at Something Social of course)…
A full-time musician. I would also like to write songs for other artists. I’m very entrepreneurial so I hope to take the artist project beyond music, into fashion, art and design.
What is your idea of the perfect ‘gram?
In terms of aesthetics, I’m all about the dreamy colors and experimental editing. That said, I also like to see some realness and honesty, where you can tell they aren’t concerned with a perfectly curated feed. It’s a balancing act that I haven’t quite figured out yet.
Favorite place in LA?
Right now it’s Franklin Village. I spend most my time there and have built a little community there. My favorite spots are Oaks Gourmet (the local coffee shop), The Daily Planet (the corner store with every magical knick knack you could dream of), Bourgeois Pig (a dreamy coffeeshop with lots of eclectic decor and furniture), and Counterpoint (a used book and record store).
Interview by our Digital Specialist, Nora Henick.
Ready to meet the rest of the team? Tweet us @somethingsocial or tag us on Instagram- @somethingsocial.