Someone Social: Jordan Younger

Start us off with a little background on you! How did you come up with the name The Balanced Blonde?

My original blog was called “The Blonde Vegan,” which I came up with on a whim when I decided to start a vegan food blog as a hobby way back in the day. About a year later, the blog had become my full-time job (to my surprise) and I was transitioning away from being vegan for personal reasons. At that point, it was time to come up with a new name that really characterized who I had become and the trajectory in which my blog was moving. I was no longer vegan, but I was balanced – or at least striving for balance! So, voila, “The Balanced Blonde” was born. The fun thing is, so many people suggested that name to me that I have at least two dozen people in my life who feel like they came up with the name! It makes me happy that people were so invested in my transition, and now I feel more like “The Balanced Blonde” than Jordan most days… haha, #entrepeneurlife.

You manage your blog, social media, and podcast just to name a few! How do you stay organized in managing all of them while keeping a consistent brand voice across your platforms?

Yes, very true! Luckily, my brand voice is totally my voice. I made the decision when I began blogging and podcasting that I wasn’t going to try to be anything but myself. That makes it easy to stay consistent because I write how I talk, and I talk how I write… wordy, from the heart, and usually very introspective. As far as staying organized, I keep my podcast on a strict schedule to keep the episodes streamlined. Blogging is more of my creative outlet so I am less structured there, which mostly has seemed to work with my audience over the years.

You are your brand so to speak – what has been the hardest part of building your brand?

Since I am my brand, I have to make the decision in a lot of areas of my life whether to share or keep something private. That has been a learning curve. To this day, I still overshare when I get excited and then I have to reel it back in because… of course, things change, and some people in my life don’t like their personal business on blast! The hardest part of building my brand has probably been just choosing what to focus on. I am a very right-brained person, and I can get carried away with ideas. Let’s just say I’ve started a lot of projects and wild ideas that have not been finished. That is the beauty of being an entrepreneur, but learning to hone in and use my energy for what matters most to be in my brand has been a learning experience.

Social media has played a huge role in your life; it’s been a business platform as well as a way for you to educate others and explore healthy lifestyle options. You’ve also seen firsthand some of the not as glamorous sides – like how some people aren’t afraid to hold back with their opinions. How do you maintain the positive attitude on your platform while combating the more negative side?

I had to develop quite the thick skin to be in this industry. There is always something people aren’t going to like. The most important thing I’ve learned is that no matter how authentic you are to your content, you are not going to be for everyone. Especially putting myself out there on my podcast — I share so much, I am bound to say something every so often that offends someone or rubs someone the wrong way (try as I might not to!). I have come to terms with it and I don’t take it personally. I know that there are so many people on the Internet, the audience that comes to me resonates with my content and makes it easy for me to stay positive and inspired!

You’ve mentioned you’re a Snapchat addict… what’s your favorite social media platform to use?

I was a Snapchat addict, but now I am an Insta story addict! I love stories and Snaps because I love the realness, authenticity, and un-curated aspects of behind the scenes life. I think it really helps people get to know you as an influencer / blogger / podcaster / what have you. I also love podcasting for that reason because you get to share a full, mostly un-edited story that really gives people a glimpse into who you are versus what you may want to portray.

Can you share a social media hack with our readers?

Be honest and authentic to who you are. I get so bored following people who never dive deep with their readers and/or are trying to conceal who they are behind a perfectly curated aesthetic only… I don’t think that’s a very sustainable life. Not hating on those who have built a brand around beautiful content and minimal writing, because everyone’s brand is different of course and unique to who they are, but I think on some level and on some platform going deeper is very engaging for audience members.

Leave us off on a positive #SomethingSocial note – if you could Instagram anything from anywhere, what would it be?

Oh my goodness, I would Instagram a yoga flow from the blue watered decks of Bora Bora! Calli, I KNOW you feel me on this! Bora Bora is my happy place, and damn did my photos from that trip get a lot of likes. 😉

Quick Rounds:

Coffee or tea?

COFFEE! (Cold brew baybay.)

Favorite yoga studio?

CorePower and Tantris in LA, Katonah and Sky Ting in NYC.

Best recipe you’ve ever made?

Raw Vegan PB Cups. To this day, the most searched recipe on my blog!


Know someone you’d like to nominate as our next #SomeoneSocial? Tweet us  @somethingsocial or tag us on Instagram- @somethingsocial.


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#SomethingSignificant: Helping Mexico and Puerto Rico

Our hearts are with those in Mexico and Puerto Rico who are currently dealing with the aftermath of these detrimental natural disasters. Please find ways to donate and help these communities below.


DirectRelief, a humanitarian aid organization, has pledged that all donations will go towards relief efforts. They have staff members currently in Mexico City which will be doing hands on work, including delivering medical supplies.

GlobalGiving is donating all funds received for this crowdsourcing campaign to relief efforts.

Donations to Oxfam Mexico will go towards helping their search and rescue team recover missing parties in the aftermath of this tragedy.

Topos Mexico is accepting donations to their PayPal to aid their search and rescue team. You can donate on PayPal to their email

Save the Children is currently accepting donations here to help protect children in Puerto Rico.

ConPRmetidos has created a crowdsource campaign as well, using the funds to help Puerto Ricans who have been affected by Hurricane Irma and Maria.


To make sure you are prepared, we encourage you to keep the following at home, in your car, and your office:

Bottled water

Canned food



Battery-powered cell phone charger


Earthquake kit (available here on Amazon)

Closed-toe shoes

During an earthquake, the safest space for you to be is low to the ground under something sturdy, if possible. One hand should be above your head and neck for protection and the other should be holding on to whatever you are crouched below. If nothing is available to crouch under, you should still get low to the ground and use both hands to protect your head and neck.

To learn more about what to do in specific situations (i.e. outdoors, at work, etc.), check out the following resource.

We cannot stress enough how important it is to be prepared, as well as how crucial it is we aid others in their times of need. Please let us know about any other resources you find helpful. Tweet us  @somethingsocial or tag us on Instagram- @somethingsocial.

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Demystifying the Instagram Algorithm


‘In the beginning, when brands were becoming more savvy on Instagram, there was such a focus on content. Back then, high-quality content in and of itself was enough to drive engagement. But as the platform has progressed and gotten more saturated, premium content has become less unique. Now, it’s all of the other supporting factors that play into making an account successful, like engagement (which means how many likes, views and comments your content is receiving — and how much you’re liking, viewing, and commenting in return). It’s now not just about how active your followers are with your content, but also about how active you as a follower are on other people’s content.’

Tip: Read into app updates

‘If you pay close attention to the updates and the new features that Instagram rolls out, you can kind of connect the dots as to what the algorithm is favoring based on what’s becoming more important on the platform. For example, when Instagram introduced the ability to “like” comments, they made it clear that they were putting a greater focus on community engagement — both incoming and outgoing.’


‘While engagement is the most important factor in the new algorithm, another very important factor is relevance. Instagram will look at what other accounts you and your followers are engaging with. And based on where the overlaps are, they will deem your content relevant to people who are engaging with similar users as you.’

Tip: Take a look around

‘Spend time engaging with relevant audiences that aren’t following you. Go to the geotags of relevant places, or to hashtags you’re using, and make a list of 5-10 accounts who have similar content as yours. Then, go in to each of those accounts’ followers and like, comment and engage with them individually. That’s been a great tool for brands in terms of getting discovered on the platform.’

Instagram Stories

‘Even the way that Instagram Stories are engaged with is tracked and monitored by Instagram. For example, the more DMs and screenshots that your Instagram Story receives, the more that they think that people care about your content — and upping its chances of appearing in the Discover page. If you screenshot someone’s story, the other user isn’t notified (don’t panic!), but Instagram is made aware that you screenshotted it. To them, it means you’re highly interested in that content.’

Tip: It goes down in the DM

‘A good tactic to enhance engagement on Instagram Stories would be to use a call-to-action. For example, you could use a caption like “DM me what you think about this” or “Does anyone have any recommendations?” because the more DMs you get, the higher your engagement will be. When we’re working with brands, we’ll post a Story that’s worth a screenshot — like a recipe, or even a giveaway where a user will have to screenshot our Story, re-post it on their own Story, and tag us for a chance to win. If you’re successful at prompting genuine engagement, you’ll end up being be favored higher in the algorithm.’

Posting Time

‘Even though your feed is no longer organized chronologically, posting time still does play a role in engagement. Pre-algorithm, you’d see higher engagement if you posted within very specific time frames, and post-algorithm, the best time to post is really contingent on your dedicated audience and when they’ll be the most active on the platform. If your followers start seeing your content and engaging with it quickly, it will place higher in the algorithm.’

Tip: Good content will snowball

‘Pre-algorithm, the best time to post used to be in the early morning, but now a lot of our clients are seeing that later afternoon or evening posts tend to perform the best. It’s weird to wrap your head around, but by the time someone access the platform at the end of the day, a post you may have posted earlier in the afternoon will have garnered enough engagement to then be deemed “relevant” to them then.’

Be Consistent

‘It sounds so simple, but I find that consistency in visual content really matters. You can’t be flying all over the place with different filters and aesthetics because people get used to a certain type of content and that’s what they’re expecting to see in your posts.

Consistency in post frequency is also important. I’ve noticed on my personal account that if I go for too long without posting, that post will usually perform worse than if I’m regularly posting about once a day.’

Tip: Quality over quantity

‘We usually advise brands to post once a day as standard, but if there’s more captivating content at hand, it’s worth posting more than once. And whether you’re running a brand or personal Instagram, it’s not worth posting just for the sake of posting. Instagram is so oversaturated now that each post has to have meaning behind it in order to be shared.’

Interview by Soho House’s Head of US Content, Charlotte Steinway.

Article originally posted on House Seven. For members, click here to view the original article. Tweet us  @somethingsocial or tag us on Instagram- @somethingsocial.

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Hurricane Harvey Ride at Cycle House

Our hearts are broken for all of those affected by Hurricane Harvey. We encourage you to join Cycle House for a Relief Ride this week, with proceeds benefiting the Greater Houston Community Fund. Please spread the word about this worthy cause.


Cycle House West Hollywood

September 7 @ 7:45 PM 


Written by our Digital Specialist, Nora Henick.

Have an actionable suggestion for how to give back? Let us know. Tweet us  @somethingsocial or tag us on Instagram- @somethingsocial.


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#SomethingSignificant: Hurricane Harvey Relief Support


At Something Social, we believe what goes around comes around. We also believe in the golden rule (and something that’s arguably more important than the previous belief), treat others the way you want to be treated. So that’s why we started #SomethingSignificant. Every month, we’re going to share with you a new way to give back. Whether it’s volunteering at a local food drive, or spreading awareness about an issue close to your heart, your Something Social team is here to encourage you to do #SomethingSignificant.


Ways to get involved…

The Salvation ArmyThose affected by #HurricaneHarvey need your help. Donate to @salvationarmyUS at or text STORM to 51555 #Harvey2017.

United Way of Greater Houston: Launched a relief fund for storm-related needs and recovery. Please click here to donate.

The American Red Cross: They are currently accepting monetary donations, as well as blood donors. They currently have a listing on their site pointing current victims to different help lines if needed.

Airbnb: They are currently working with their users to share listings of free places to stay. You can head here to alert them if you a. need a place to stay or b. have a home you can offer.

Feeding Texas: A statewide nonprofit that works alongside state and federal relief efforts. While donating food is greatly appreciated, if you can, many organizations encourage you to make monetary donations to that the food bank can best figure out how to divide and spend the funds. Please keep in mind there are more local food banks that will probably be impacted – for a longer list, please view this guide put together by NPR.

Austin Pets Alive!: A 501c3 organization that relies on your donations to continue to save companion animals throughout Austin and Central Texas. They have transferred over 235 pets to their shelter in order to protect them during the storm.

Written by our Digital Specialist, Nora Henick.

Do you do #SomethingSignificant that you think we should know about? Tweet us  @somethingsocial or tag us on Instagram- @somethingsocial.


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Someone Social: Jennifer Jaden

How has social media helped you grow your business?

Social media has been a huge impact in my life and business. I grew up using myspace, aol & dare I say chat rooms… “Your true self, your first email address.” Social media is your medium to the world and you can find, connect and engage with people all around the globe in an instant! Kinda cool when you think about it. I love how I can find people with similarities and connect with them. I use Instagram the most and I honestly meet the most incredible people because of it!

What accomplishment are you most proud of with Societygal?

The fact that I have been able to connect so many women and given people a place to collaborate. So many collaborations and friendships have come from the community so that would definitely have to be the greatest accomplishment.

Where do you see the future of social media headed?

I really think people want to see peoples authentic lives — video is where its headed. People want more and they want to get to know other people on a deeper lever than just photos.

As far as businesses go on social media you HAVE to create a community aspect with your brand. People want the experience not just the product.

Women empowerment and inclusivity are key conversations right now. How do these tie into your brand and why are they important to you?

I feel like I was raised to support each other and especially women. I have always been such a collaborator in everything that I do — so it really just comes naturally to me. I love the saying “women supporting women is not a trend.” Although it may be a hot topic now I choose to believe it’s not a trend but rather an up-leveling of women everywhere. We are all in this together and there needs to be more love & support in this world.

What would be your dream project to work on?

I would love to do more traveling and trainings around the globe. That is my goal for this next year! I really feel blessed to be able to truly work from wherever so I really want to take advantage of that!

Where do you find inspiration?

I am really inspired by people who are really going out in the world and making a difference. I get so inspired when I see others stepping outside of their comfort zone and really taking time to help others. I aspire to do that more!

Favorite Instagram accounts?

@somethingsocial of course! @mariannahewitt and @theskinnyconfidential too.

Favorite secret spot in LA?

So recently my BF & I have been going to a place called EP & LP — they have a summer rooftop movie series. It’s so awesome; we watched grease a few weeks ago. It’s definitely a summer must! Nothing like watching a movie under the stars.

Favorite piece of advice you’ve ever received?

Don’t internalize things. Simple but so important.

Latte or cold brew?

I am all about the decaf life – ice please!

Leave us with an Instagram caption you love.

Good things come to people who wait, better things come to those who go out and get them!


Interview by our Digital Specialist, Nora Henick.

Know someone you’d like to nominate for our next #SomeoneSocial feature? Tweet us  @somethingsocial or tag us on Instagram- @somethingsocial.


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8 Key Social Media Tips from Calli Cholodenko

Founder of Something Social, Calli Cholodenko, has been described as a social media maven who knows just how to stay ahead of the curve. Since she is our boss, we can confirm that Calli is all of that and more (we promise we’re not just being biased). We know how much we love her, and we’re so excited that after today, you can all get to know her and love her too, via The LadyGang Podcast.

If you don’t have time to listen to the whole podcast episode, we’ve rounded up eight key takeaways to help you up your social game thanks to @Calli.

Keep it consistent and authentic.

Everyone is going to be doing something different, and that’s okay. Not everything works for every brand/person. Social media is not one size fits all. We constantly see different looks and aesthetics and as long as they fit your brand and voice, that’s the one you should be going with. Choose the one that fits you.

Answer the questions – “Who am I?” “What am I trying to put out there?”

This is so important when trying to figure out what content to post. There are a lot of things that are fun, cute, or relatable, but do they fit with what you’re trying to share online? There is a time and a place for everything, and your social posts should address these questions when picking content. It even applies across platforms – the content you post on Instagram might not be the same for the content you post on Twitter or Facebook. It’s all a matter of figuring out what you’re trying to say.

Plan out your feed.

We can’t stress this enough! We’ve written a previous post on this exploring different ways for you to plan your feed, but we’ll elaborate again now because it is so important. Take the time out of your day every two weeks or so and plan out your content. There’s obviously going to be the random posts that have to get thrown in last minute sometimes, but the extra time you take to plan will really help create a cohesive statement throughout your social media.

There is value in having a business profile, even if your engagement looks slightly different.

So unfortunately, if you’re a business profile, Instagram’s new algorithm pushes all of your content to the bottom. This is why people running business pages may complain about lower engagement. However, we prefer having a business profile and taking the lower engagement for our clients because with a business account you can see Instagram Insights (a.k.a. analytics), and that’s honestly more valuable. What does that mean? It means you can see when your audience is most active, what’s performing the best, the demographics of your audience and more. This information will provide you with the right guidance in ensuring your posts are reaching the right demographics of people – therefore translating into more engagement, higher chance of sales, etc.

Be clever with your captions.

This is where you have your moment to display your voice. Use it wisely. Literal captions don’t show that much creativity, and overused captions (think: ____ vibes, or cotton candy skies) are oversaturated and nothing new. Here’s your chance to be creative – use it!

Be your own hype-man (or woman), even when promoting.

If you believe in something, put it out there. Be your biggest hype-man/woman. You’re giving people a chance to engage with content you care about when putting it out there on social media, so be proud of it. Let them get to know you, let them get excited to know you. If you believe in it, that spirit will resonate with them through the post.

Use community management to combat the Instagram algorithm.

Get in the mix with your audience. If you’re trying to avoid paying for promoted posts, engagement is key in making sure you stay visible. The more you’re responding to comments, commenting on and liking other people’s photos, the more you’re getting in the mix. This means your content will then in exchange be exposed to more people, and your engagement and growth will continue upwards organically.

Social is the quickest, fastest, most direct, authentic way to reach your audience.

With your social, you are in control of the narrative. You get to tell the story, so make sure what you’re putting into the world is what you really want to share with your followers. Go in and find other brands that resonate with you, engage with them, comment, join in on the conversation. Stay active, stay relevant, and share your true self. Don’t just look at number of followers, look at what people are saying. Do they care? Does it matter to them? Be real with your audience, because in the end you want to be able to share your stories, beliefs, and passions with them.

See, we told you we weren’t being biased. She’s an expert in her field and we’re proud to work with such an awesome lady. Now check out the podcast on iTunes or at !

Written by our Digital Specialist, Nora Henick.

Are you as obsessed with The Ladygang as we are? Tweet us  @somethingsocial or tag us on Instagram- @somethingsocial.


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Instagram Analytics Updates

Instagram Analytics launching last year has been a major game changer for businesses, bloggers, and pretty much anyone who has made the profile swap from personal page to business page.

Inside Instagram Analytics, you can see your profile’s overall impressions, reach, views, and more, as well as seeing those statistics for specific posts.

Today, Instagram updated their analytics for Instagram Stories. While these stats were available previously, they’re now located in a more obvious place, and include a bit more information. Don’t see the new stats yet? Updates are rolled out continuously, not hitting every account at the same time. Keep an eye out and your analytics will be updated soon.

Written by our Digital Specialist, Nora Henick.

Want to talk Instagram Analytics? Tweet us  @somethingsocial or tag us on Instagram- @somethingsocial.


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How to Get to 10k Followers on Instagram

In the world of digital marketing, it’s hard to ignore the importance of having a large following. Whether you are a brand, blogger or an individual user, more followers = more reach and impact. Maybe to you more followers simply means getting more likes on a photo, or maybe it means sale conversions and the livelihood of your business. No matter your motivation for growing your following, there are a few universal tips that will impact your account growth and help you get to the next level.

Have Good Content Consistently

I can’t say it enough, if you want to grow, you HAVE to have good content. More importantly, you have to have good content on a consistent basis.

What is good content? The short answer is that it depends on your brand & the audience that you are trying to target. But that doesn’t necessarily tell the whole story. A lot of times in the social media marketing world, people want the easy out. They want to spend a few minutes taking and editing some photos, just to throw them up and call it a “strategy.” The truth is, it takes a lot of work and a lot of time. You need to do a deep dive into who you are as a brand, who your consumer is and how they want to be spoken to. Once you dissect the characteristics of your company & your consumer, you use that information to develop an overall aesthetic & create content that is unique to you.

If you aren’t a content creator or don’t have any content creators on your team, you may have to outsource to creative individuals or photographers in your area. This is also a great way to establish relationships within your community and learn from industry leaders.

Good content is high quality photography, video with good lighting & sound or photos that involve your brand message. Good content doesn’t have to be professional photography nor does it have to be trendy, edgy, bright or anything specific. Good content is what represents you/your company and what engages your target audience. Here are some accounts we love with great content.

How often is consistent? Absolute minimum 5 posts a week. Enough said. Need to stay on top of it? Check out some content calendar ideas.

Get reposted by other accounts

A great way to grow is to target other brands & companies that you want to work with or are a fan of and create content they can use on their own social channels. Look at the style of their product shots & create images in the same style for your own account. Target brands who regularly regram fan posts & spend your time focusing on creating content for those brands. Learn how to make content that speaks to your brand voice.

Collaborate with people in your same space

Use the power of relationships & reach out to a few key people who you’d love to work with. If you have similar audiences, you can use each other to grow your accounts. Get together to create content or collaborate on a project that will be beneficial to both of your followers. Promote the project on both of your channels to reach a wider audience. For some ideas on how to collaborate with other accounts, check out our article on Creative Social Media Giveaway Ideas.

Instagram videos

Video is the fastest growing form of content online right now. I predict that within one year it will be absolutely necessary for every brand to have regular video content going up online if they want to stay competitive in the social space.  Also, Instagram currently highly favors video content and more regularly shares videos on the Discover page.


If it makes sense for you and your brand, Pinterest can be a great way to drive traffic to your website and social channels. The great thing about this platform is that content has a longer lifespan. What will be forgotten in 48 hours on Instagram can live for months or even years on Pinterest. This is a great way to drive continual traction to your website or sales database.

Having 10k followers isn’t just all about the numbers, it’s also about the features. Instagram rolls out new features and updates to select accounts at a time. First, they will test out new features, such as the link to swipe up or the “Click to buy,” with a few select accounts, then usually with verified accounts, then business accounts with 10k followers or more. If you want access to certain features that may better help your sales growth or corporate reach, having 10,000 followers is important.


Written by our VP of Operations, Marissa Stahl.

Did you hit 10K? What has contributed the most to your growth? We wanna know! Tweet us  @somethingsocial or tag us on Instagram- @somethingsocial.

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The Top 5 Social Media Mistakes

1. Posting Without A Strategy

The worst mistake your brand can make is not having a strategy for your content.

Having a social media strategy helps you stay more organized, less frustrated and keeps you focused on your brand’s overall messaging and goals. Once you’ve created a strategy, utilize scheduling platforms, like @planoly or Sprout Social, to schedule your posts in advance. Not sure how to create a social media strategy? Check out our blog post on content calendars for some ideas or contact us about our one on one consulting sessions.

2. Being Too Sales Oriented

It’s a give & take.

Obviously, as a brand, your ultimate goal is increasing sales. However, consumers & social media users are on platforms because they want to establish a relationship.

Give away free bits of information to your followers or include content that they can learn or grow from. As an example, at Something Social, we give away blog posts, such as this one, to help educate our followers about the social media space. We want to help our community grow & establish relationships that will be active long-term, instead of constantly pushing purchases and isolating our followers.

3. Not engaging with your audience

Your followers know best.

We can’t say it enough, it’s called “social” media for a reason. Your followers are your direct audience; take time to get to know their likes & dislikes before determining your social strategy and planning your content.

Regularly engage with your audience by doing giveaways or asking questions in your posts. Run Twitter polls to get direct feedback from your followers & ask for their input on design elements.

Utilize Instagram stories & Facebook Live videos to have open discussions concerning your product or business. For more ideas, read our blog post on “8 Ways to Use Instagram Stories to Make Your Business Stand Out.”

4. Pushing the same content across all platforms.

Your content should be platform specific.

 If you have the exact same content on all of your social platforms, it doesn’t give your followers a reason to follow you in multiple spaces. Use Twitter for short facts & insights about your company, Facebook for sharing articles & videos and Instagram to establish your overall aesthetic and visual branding. Combining the strengths of all of the platforms in one social strategy will give your brand a well-rounded presence in the digital space.

5. Doing too much or too little.

It’s a balance.

A lot of companies are still stuck in the mindset of traditional marketing & tend to ignore the power social media can bring. Not maintaining a regular posting schedule can be detrimental to the growth of engagement and following on social platforms. On the flip side, posting too frequently can drive down your posts in Instagram & Facebook algorithms and can annoy your following, leading them to unfollow you. The cure? Test out posting frequency with your audience.

We recommend our clients post a minimum of 5 times per week on Instagram & Facebook with a maximum of two posts per day. Twitter should always be the most active platform with multiple posts going up daily. However, every single brand and account is different. Go back to who your target audience is and what their habits are online. If they are more active, then you can be more active too.

Written by our VP of Operations, Marissa Stahl.

How many of these were you doing? We won’t tell! 😉 Tweet us  @somethingsocial or tag us on Instagram- @somethingsocial.


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