Something Significant: BeYoutiful Foundation

At Something Social, we believe what goes around comes around. We also believe in the golden rule (and something that’s arguably more important than the previous belief), treat others the way you want to be treated. So that’s why we started #SomethingSignificant. Every month, we’re going to share with you a new way to give back. Whether it’s volunteering at a local food drive, or spreading awareness about an issue close to your heart, your Something Social team is here to encourage you to do #SomethingSignificant.

Riawna Capri and Nikki Lee Santos of Nine Zero One Salon fame are no strangers to new business ventures. The dynamic duo has educated the hairstyling masses through their digital platform, Beautycoach TV, and in-salon through 901 Academy. Just last month they launched their premiere product line, InCommon, making top-shelf product available to every human (regardless of gender or hair type) and salon without a wholesale minimum. Now, they’re taking strides in the social impact space.

They joined forces with friend and philanthropist, Matt Coulter, the man with the plan and a background in philanthropic social outreach and business development. BeYoutiful Foundation grew from the need to comfort and support cancer survivors with confidence-building beauty services. “We wanted to create resources, education, support, and information not only for cancer patients, but also stylists and salon owners,” explains Coulter. Connecting salons and stylists to local survivors and providing online education (covering cutting, styling, utilizing wigs and dealing with chemo hair), BeYoutiful Foundation is there from diagnosis to remission and beyond.

Fundraising kicked off on August 5th when Nine Zero One hosted their first annual BeYoutiful Day. The salon offered free haircuts to patients and survivors, while customers were charged $150 for cuts with 100% of proceeds donated to the foundation. “We’ve already had a lot of positive feedback and salons jumping at the opportunity to be involved,” Coulter enthuses. “As we grow, we want people to design their own events to contribute, too, thus creating something that everyone can be a part of.

“I didn’t learn anything about treating women with cancer in beauty school; I didn’t have the education on this,” Capri adds. “When clients want to know what they should do when their hair falls out after chemo, or why it’s suddenly curly or frizzy when it grows back, or how they can get color, wigs, or extensions-they should be able to find a salon and stylist that is knowledgeable about that.” The philanthropic trio envisions individual stylists and whole salons becoming certified BeYoutiful-certified so that cancer patients can easily find them through an online directory.

The foundation is also working towards building a community to love when it matters the most. A place to laugh, a place to cry and most importantly a place to prove survivors and the cancer community is better together. Their Wonder Woman stories series puts this into effect by encouraging survivors to encourage each other with their inspiring stories of perseverance and strength. Read the latest inspiring stories here.

Ready to make an impact? Hit these links to get involved.

Donate Services

Donate to the BeYoutiful Meals Program

Host a BeYoutiful Day


Rep the brand

Are you or a loved one a cancer warrior?

Receive Services

Share it

BeYoutiful on Instagram

Use #bettertogether


Written by our Brand Communications Coordinator, Kaeleigh Morrison.

Know a survivor or a stylist who will want to get involved? Tweet us  @somethingsocial or tag us on Instagram- @somethingsocial.

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SSLA Gratitude 2018

Something Significant: PowHERful Foundation

Something Significant: PowHERful Foundation x Love Quotes NYC

At Something Social, we believe what goes around comes around. We also believe in the golden rule (and something that’s arguably more important than the previous belief), treat others the way you want to be treated. So that’s why we started #SomethingSignificant. Every month, we’re going to share with you a new way to give back. Whether it’s volunteering at a local food drive, or spreading awareness about an issue close to your heart, your Something Social team is here to encourage you to do #SomethingSignificant.


Many of Something Social’s clients are involved in social impact projects that connect to the heart and mission of their company. Cozy East Coaster, Love Quotes NYC,  is no exception. In addition to donating 10% of net profits to International Children’s Charities, Love Quotes gives buyers the option to donate $20 from each scarf to the incredibly impactful charity, PowHERful Foundation.

Women from high-income backgrounds are five times as likely to have a college degree than women from low-income backgrounds. College is expensive, but this issue goes far beyond the price tag. Girls from low-income backgrounds are less likely to receive the skills, tools, and opportunities needed to obtain a higher education degree, and go on to become a successful individual in society. Not obtaining a degree places countless opportunities out of reach.

Images courtesy of PowHERful Foundation

PowHERful Foundation wants to establish education as the “ultimate equalizer,” working to give their girls the tools, advice, and support they need to get into school, get ahead, and get on to the path to a happy personal  life and fulfilling career. Hardworking young women deserve access to the resources necessary to succeed, regardless of their background, and this is your opportunity to get involved.

Most of the girls they work with are the first in their families to pursue higher education. With over four thousand girls served, PowHERful aims to be the people in their lives who can get them to and through college, there for every challenge and accomplishment, facilitating useful connections and experiences to help them along a trajectory of achievement.

Fallen in love and ready to get involved?

Images courtesy of Something Social

Love Quotes will donate $20 from every item purchased with a total goal of donating $20,000 to provide one woman with a year’s tuition when you use promo code: ScarvesToScholarships at checkout. 

Want to get involved but have already stocked up on scarves this season?

Sign up for PowHERful’s newsletter here to stay up-to date on this moving foundation.

PowHERful matches each scholar with a mentor in their desired field, opening up career opportunities for their girls. If you are interested in being a PowHERful mentor or volunteer, sign up here.

Donate directly to the foundation here.

Are you looking for career advice and help with college?

If you are a young woman living in the Atlanta area and are looking for an opportunity to receive useful school, work, and life skills, then you do not want to miss PowHERful’s FREE conference! Join them on December 15th and take the first step on your PowHERful journey!

The conference is a free, daylong empowerment summit for young women aged 14 to 23 years old. Get the chance to explore different career options, receive useful guidance and advice, and interact with successful professionals and get information in areas like STEM, blueprint for success, interning, health, and more!

Written by our Brand Communications Coordinator, Kaeleigh Morrison.

Ready to get involved? Tweet us  @somethingsocial or tag us on Instagram- @somethingsocial.


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Something Significant: Cashmere Foundation

Something Significant: Charity Miles

Something Significant: Cashmere Foundation

At Something Social, we believe what goes around comes around. We also believe in the golden rule (and something that’s arguably more important than the previous belief), treat others the way you want to be treated. So that’s why we started #SomethingSignificant. Every month, we’re going to share with you a new way to give back. Whether it’s volunteering at a local food drive, or spreading awareness about an issue close to your heart, your Something Social team is here to encourage you to do #SomethingSignificant.

*Trigger warning: the following contains sensitive content.*

The unrealistic standards set by an Instagrammable, globalized culture are steep. Detox diets, bronzed legs-for-days, a long, long list of various exercise regimens, internet trolls, and toxicity fueled by anonymity can create a perfect environment for emotional turmoil. (We cover how to detox digital overload in our article, Fostering Mental Wellness: Digitally.)

Though some accounts, like @celebface, work to demystify the photoshopped bodies we scroll past, the weight of society’s standards still takes a toll in a very serious way, and oftentimes take the shape of eating disorders. These conditions are caused by a toxic mixture of over-fixation of bodily perfection and the rigorous restriction of an individual’s essential nutritional needs. These disorders are curable, but they’re incredibly serious and can be exacerbated by the highlight-reel of social media. This is a cultural issue that we need to work together to solve, but the truth of the situation can often get swept under the rug.

“Secrecy and shame are two symptoms of the disease. For many individuals struggling, it is the pain they know, and the thought of recovery is terrifying and might seem impossible,” said Rachel Happ, who graduated from the Parsons School of Design Strategies in 2011 and founded Cashmere Foundation, a non-profit organization, focusing on the eating disorder recovery process. “Treatment is critical.”  

The Cashmere Foundation works to comfort those battling eating disorders by encompassing them in a safe space, using the healing power of self-care. “Cashmere is a feeling. Its being wrapped in warmth, comfort… luxury,” says Happ. Happ emphasizes comforting patients as she was once in recovery herself.

“I created Cashmere from personal experience. I had struggled my whole life with an eating disorder. … It was a constant feeling of being cold and scared. When you’re so physically sick and mentally exhausted, the healing process just doesn’t even sound possible.

I’ll never forget what shifted my entire way of thinking. I was 17 years old during one of my extended hospital stays. My family would always bring me little care packages; warm sweaters to snuggle in, scarves for when it was cold, and soothing lotions. I felt really comforted.

During this time, I was going to meet with a new doctor and didn’t know what to expect. This doctor asked me ‘What would you like to do today? How about some hand lotion and aromatherapy?’ She didn’t ask about my meal plans or speak about medication right away. It was the first time I felt like I was being treated like a human being.

Cashmere’s mobile spas visit patients and our certified therapists offer a signature menu of massage, aromatherapy, meditation and soothing virtual reality. Touching on every step of the patient’s journey, Cashmere educates and nurtures its patients from check-in to post-treatment. Their mission is to treat each patient on the individual level, providing a personal and intimate connection during an incredibly vulnerable time.

The foundation partners with hospitals and care centers bringing spa carts stocked with all-natural essential oils, lotions, warm towels, and infused spa water to their patients. Licensed massage therapists visit patients in chemotherapy infusion centers and during extended hospital stays.

By day, Happ is a product designer at Google, so it should come at no surprise that Cashmere prides itself on patient feedback and data. 95% of patients directly report that their spa services positively impacts their hospital experience. Over 75% report a reduction in symptoms including anxiety and discomfort. And The Cashmere Foundation patient satisfaction rating? 9.9/10

Services are provided 100% free of charge to patients and are made possible by the generous support of hospital and foundation grants, individual donors, and corporate sponsors.

Interested in getting involved?

Cashmere Foundation is hiring massage therapists, spa facilitators, and volunteers. Apply here.

Donations can be made here.

If you are currently struggling with an eating disorder, know you are loved and valued. You can reach the NEDA Helpline at (800) 931-2237.

Written by our Brand Communications Coordinator, Kaeleigh Morrison.

Are you part of #SomethingSignificant that you think we should know about? Tweet us  @somethingsocial or tag us on Instagram- @somethingsocial.


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Something Significant: Charity Miles

Something Significant: Happy Hippie x Converse

#SomethingSignificant: Charity Miles

At Something Social, we believe what goes around comes around. We also believe in the golden rule (and something that’s arguably more important than the previous belief), treat others the way you want to be treated. So that’s why we started #SomethingSignificant. Every month, we’re going to share with you a new way to give back. Whether it’s volunteering at a local food drive, or spreading awareness about an issue close to your heart, your Something Social team is here to encourage you to do #SomethingSignificant.

The Foundation

Charity Miles is a free iPhone/Android app that enables you to earn corporate sponsorships for charity whenever you walk, run or bike. Keep working on your summer bod and donate money to a charity of your choice at the same time! Just download the app, pick a charity, hit go, and get walking! Each running mile is worth 25 cents, and each biked mile is worth 10 cents.

How You Fit In

For every mile you hit, sponsors of the app will donate a certain amount of money to your choosing. Hitting the gym? No worries, Charity Miles can track indoor workouts as well. You can also get your friends involved and have them sponsor your cause á la those elementary school Jogathons. Our favorite feature, Teams, is a great team building exercise that can get your whole office involved in the greater good and boosting stress-relieving endorphins at the same time! (For more tips on stress reduction, read our article on Fostering Mental Wellness here.) The Teams feature allows you to motivate your partners by seeing their progress. You can even turn the app into a little friendly competition!

The Impact

The charity partners include a large variety of causes, ranging from the World Wildlife Foundation, to fighting Alzheimer’s, to the Wounded Warrior Foundation. No matter what cause is important to you, there’s probably a charity partner for it on Charity Miles! The money comes from corporate sponsors reallocating their media budgets (think advertising, PR, and social media) towards something more impactful and substantial than a billboard.

How It Works

According to Charity Miles CEO, Gene Gerkoff, the app’s sponsors receive a higher ROI than traditional charitable giving campaigns because “in most cause-marketing arrangements, the company gives a bit to charity and spends 7 to 10 times [more effort] promoting it. The promotion is what drives the [sponsors’] return on investment, not the charity,” he says. “We are trying to reverse that ratio and generate the marketing R.O.I. that companies want from ordinary advertising. This enables them to repurpose their digital media budgets–money that never ever would have gone to charity–for social good.”

You can learn more via their website, Instagram, Facebook, and Twitter.


Written by our Brand Communications Coordinator, Kaeleigh Morrison.

Done #SomethingSignificant you want us to highlight?  Tweet us  @somethingsocial or follow us on the ‘gram – @somethingsocial.

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#SomethingSignificant: Happy Hippie Foundation x Converse

If you haven’t noticed from all the #PrideMonth posts, June is here and we are PROUD about it. This first summery month was chosen for LGBT Pride Month to commemorate the monumental Stonewall Riots of June 1969. In 2009, President Obama declared June Lesbian, Gay, Bisexual and Transgender Pride Month. Today, hundreds of Pride Events are held across the world to recognize the impact of LGBT people and the history of gay rights and other civil rights movements.

At Something Social we stand for equality and the ability to express yourself freely, openly, and safely. An assortment of brands work to create gorgeous Pride-related products, but not all benefit the LGBTQ community or Pride Month events. This month, we’re taking a look at Miley Cyrus’s Happy Hippie Foundation focused on youth homelessness in the LGBTQ community, and other vulnerable populations.

In the past, Happy Hippie has paired up with Gender Spectrum to create support groups for 1,300 transgender and gender-expansive youth and their families, MAC AIDS Fund, to help transgender people living with HIV in L.A. and San Francisco find medical care and housing, and the Zebra Coalition, which offered immediate counseling and support in the aftermath of the June 2016 Orlando Nightclub shooting.

Converse has teamed up with Miley Cyrus to debut the Pride Collection which features a funky matching athleisure hoodie and track pant set as well as a variety of fun Chuck Taylor All Stars, with all proceeds going to LGBTQ youth organizations, including Minus 18, Rainbow Youth, It Gets Better, and her own charity, Happy Hippie Foundation.

The project goes beyond fashion. “I have been a longtime advocate for equal rights, especially for the LGBTQ community,” Cyrus told Vogue. “Converse has always represented self-expression and has no boundaries, so when we were developing this partnership it made sense to have a dedicated line for Pride month.”

Platform sneakers not your thing? Is Aviator Nation already dominating your SoCal loungewear game? The Happy Hippie Foundation offers other ways to contribute to the LGBTQ community through donations or volunteer opportunities. 100% of contributions to the Happy Hippie Foundation are privately funded and directly benefit homeless LGBT youth in need.

Written by our Brand Communications Coordinator, Kaeleigh Morrison.

Have a foundation you’d like to nominate as our next Something Significant? Tweet us  @somethingsocial or follow us on the ‘gram – @somethingsocial.

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Fostering Mental Wellness: Digitally

#SomethingSignificant: Make March Matter

Fostering Mental Wellness: Digitally

The internet is an interesting tangle of communities, knowledge, and a decent amount of meme-based-garbage. Given that the average millennial spends five and a half hours per day on social media, it’s obvious that we are emotionally impacted. If we weren’t, why scroll through travel blogs? Why spend hours looking at baby animals? Why go down a Kylie Jenner Instagram hole? Cause it can be fun! And the escapism can make us happy, or at least feel a little better.

But sometimes what we see online can be a plague to our mental health and self-esteem. We’ve rounded up mental health-oriented, positive Instagram accounts to follow and a handful of cool apps that are sure to get you emotionally organized.

Emotionally Soothing IG Accounts to Follow:

A digital club promoting mental health, explores a variety of mental health conditions. Started by Elyse Fox (@elysefox) after creating the short film Conversations With Friends, an intimate look at the struggle with depression. The message went viral and Fox created Sad Girls Club to “remove the negative stigma that surrounds mental health conversations, providing mental health services to girls who don’t have access to therapy and treatment, and creating an ‘in real life’ judgement free community for young women so they know they’re not alone.”

This author and wellness consultant mama shares her writings from her mental health journey with anxiety. Her work explores mental health, motherhood, and entrepreneurship. Usually taking the shape of affirmation charts, journals, stunning photography, and the silly, sweet, and sad moments of motherhood. She is also the host of the incredibly empowering podcast hey, girl. Give this incredible woman a listen, like, and follow. You won’t regret it.

Started by visual artist Jessica Walsh (@jessicavwalsh) as a form of her own self-care, this account shares uplifting stories submitted by followers to end the stigma surrounding mental health accented by beautiful, simple illustrations. Jessica’s personal instagram is a gorgeous collage of her fine art work surrounding social anxiety, femme empowerment, and beautiful branding. Be sure to shoot that a follow, too.

Adam is an incredible body-positive, lgbt artist that creates beautiful graphic work embracing the state of mental and emotional health in our modern world. The artist has created a number of books oriented around creativity and mental health including Pick Me Up: A Pep Talk For Now And Later and is currently touring to promote Things Are What You Make of Them.

Recipes For Self Love is a gorgeous feed of simple illustrations and mantras. I love this feed because any time a post pops up in my homepage I am filled with an overwhelming sense of contentment. The artist, Alison Rachel, sells prints, postcards, and zines on her Etsy page here.

Mental Health Apps

Insight Timer
Touted as the #1 free mediation app in the App Store, Insight Timer is a TIME magazine App of The Year winner. The app helps calm the mind, reduce anxiety, manage stress, sleep deeply, and improve happiness. Guided meditations and talks led by the world’s top mindfulness experts, neuroscientists, psychologists from Stanford, Harvard, Dartmouth, and Oxford. Ten new guided meditations are added daily and the apps boasts a number of community groups focused on a variety of topics including Beginners, Poetry, Christianity, Hinduism, and more! Install here.

Headspace: Meditation
Hands down one of the most aesthetically-pleasing apps, The New Yorker calls this one “Enlightenment On Your Phone.” This one is guided meditation app, but their wide variety of sessions and customizable focuses really sets Headspace apart. When you first install the app, you’re guided through a short quiz to properly prescribe a meditation regimen that meets your goals and experience level. Their Basics course of completely free and will teach you the fundamental techniques of meditation and mindfulness. After that, you get the full Headspace library by subscription. Install here.

Talkspace is an online counselling and therapy platform focused on providing users with affordable and convenient therapy, users choose a licensed therapist, schedule, and hold video sessions all from the app! Free consultations will match you with a therapist based on a number of factors. Subscribers have access to a private counselor and secure chat rooms 24/7. They’re also a great Instagram account to follow, featuring #therapyhelpedme stories that encourage and empower viewers to seek help if necessary and show the benefits of the therapy journey! Install here.

Pokemon Go
If you’ve been on the internet in the last two years, you’ve heard of PokemonGo, and surprising to the great majority of us who fell off after capturing our hundreth Pokemon, people are still playing this game, and maybe for good reason! Some users have stated that Pokemon Go helps with their mental health immensely. It gets you out and walking, with some small, easy-to-achieve, goal-oriented tasks and is cute and visually pleasing. This anxiety hack might be worth the re-download. Install here.

What Remains of Edith Finch
Edith Finch is an award-winning first-person role play game set in a home in Washington. You play as a girl visiting her old home. As you walk through, you uncover details about the lives of your family member in each room.
A coordinator at the development company who experiences anxiety herself, said the support of this game was overwhelming. ”We got sooo many comments from people who played it who either suffered from severe depression or other kinds of mental illnesses. And they said it was the only game that truly captured what it felt like to live with that kind of thing. And it was sooo so lovely to hear. Games that reach people in an emotional way, is why I work in games.”

Foster Mental Wellness: Socially

Our Key Takeaways From Mental Health Awareness Month:
1. Start conversations about mental health with your friends, family, and co-workers.
2. Be mindful and learn about how the words you use affect those living with mental illness. Girlboss posted a great article that you can read here.
3. Educate yourself about mental illness, give yourself a break, and read:

Furiously Happy: A Funny Book About Horrible Things

Man Who Couldn’t Stop: OCD and the True Story of a Life Lost in Thought

First, We Make the Beast Beautiful: A New Journey Through Anxiety

Written by our Brand Communications Coordinator, Kaeleigh Morrison.

Have some mental health hacks of your own? Tweet us  @somethingsocial or follow us on the ‘gram – @somethingsocial.

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#SomethingSignificant: Interval House

#SomethingSignificant: Make March Matter

“To achieve a kinder world, we must approach kindness with ambition and dedication. We must practice it in every moment of our lives. Kindness is that important.” – Cleo Wade

Being kind is one of the greatest gifts you can give in this world. So that’s why every month we encourage you to find a cause near to your heart (we’ll always share ours) and get involved. Last March, we shared Make March Matter with you, and this year we’ll be highlighting it again. It’s a cause that is near and dear to our hearts at Something Social, and there are so many different ways to get involved.

A message from Make March Matter:

During the month of March, local businesses and communities near you will be taking action to support children’s health.

Each generous business below will give you a special way to support critical, life-saving and life-changing care for children who live near you by shopping, dining or making a donation.

Click here for a list of businesses participating in Make March Matter 2018.

There are also different events going on daily throughout the month – check them out here.

Some of our favorite ways to get involved…

Alfred Coffee: Throughout March, grab a cup of joe at Alfred Coffee and support Make March Matter. Alfred Coffee will donate $1 for every social media photo in front of their CHLA mural tagged with #MakeMarchMatter.

BOXFOX: BOXFOX is donating 15% of sales from their “New Family” box to support CHLA’s Make March Matter campaign.

Emi Jay: Emi Jay will donate 50% of sales from featured products to support CHLA’s Make March Matter campaign.

Gelson’s: Visit Gelson’s during March and make a donation at the register to support CHLA’s Make March Matter campaign.

Written by our VP of Operations, Marissa Stahl.

How are you going to get involved? Tweet us  @somethingsocial or tag us on Instagram- @somethingsocial.

#SomethingSignificant: Interval House


At Something Social, we believe what goes around comes around. We also believe in the golden rule (and something that’s arguably more important than the previous belief), treat others the way you want to be treated. So that’s why we started #SomethingSignificant. Every month, we’re share with you a new way to give back. Whether it’s volunteering at a local food drive, or spreading awareness about an issue close to your heart, your Something Social team is here to encourage you to do #SomethingSignificant.


A message from Interval House

Since 1979, Interval House has worked passionately to develop innovative programs that have been recognized with over 500 awards, including four Presidential Awards and four Governor’s Awards, citing Interval House as a “model” domestic violence program to the nation.

Interval House provides comprehensive domestic violence services in over 70 different languages to individuals and families in Los Angeles County and Orange County.

How to get involved:

You can donate here.

Written by our Digital Specialist, Nora Henick.

Do #SomethingSignificant that you think we should feature? Tweet us  @somethingsocial or tag us on Instagram- @somethingsocial.

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#SomethingSignificant: MojaMoja


At Something Social, we believe what goes around comes around. We also believe in the golden rule (and something that’s arguably more important than the previous belief), treat others the way you want to be treated. So that’s why we started #SomethingSignificant. Every month, we’re going to share with you a new way to give back. Whether it’s volunteering at a local food drive, or spreading awareness about an issue close to your heart, your Something Social team is here to encourage you to do #SomethingSignificant.


A message from MojaMoja

The MojaMoja Brunch & Benefit Concert is a premier charity event held during GRAMMY® Awards weekend to benefit the MojaMoja Innovation Fund. MojaMoja has been featured in Vanity Fair, Variety, The Huffington Post, SPIN Media, and VIBE. Former MojaMoja performers have included GRAMMY honorees and nominees Macy Gray, Questlove, Stuart Matthewman, Janelle Monáe, Flying Lotus, Anderson .Paak, international artists Little Dragon, Hiatus Kaiyote, Los Amigos Invisibles, and Brazilian crooner Seu Jorge. The event is hosted at the AVALON Hollywood, open to the public and attracts more than 350 key influencers, music lovers and philanthropists. During the past nine years we have honored music icons including Nile Rodgers and Sheila E., along with Rock & Roll Hall of Famers Mavis Staples, George Clinton, and Sly Stone with the MojaMoja Vanguard Award.

Artists donate performances to raise awareness and funds for the MojaMoja Innovation Fund at Liberty Hill Foundation; which supports initiatives and nonprofits empowering underrepresented, multicultural youth to pursue education, internships and job preparedness opportunities in science, technology, engineering, art and mathematics (STEAM). Financial contributions to the MojaMoja Fund at Liberty Hill Foundation are tax deductible and have benefited such charities as Oxfam America, Girl Scouts of America, Teens Exploring Technology, and the Common Ground Foundation.

How to get involved:

You can purchase tickets for the event here.

Written by our Digital Specialist, Nora Henick.

Do #SomethingSignificant that you think we should know about? Tweet us  @somethingsocial or tag us on Instagram- @somethingsocial.

#SomeoneSocial: Brittney Castro

Tell us about the start of Financially Wise Women.

I started Financially Wise Women in 2013 after working in the financial industry for 7 years.  I saw the need to create a financial planning firm that specializes in working with smart, savvy women and help them understand money in a way that made sense for them. We focus on educating and empowering our clients to make smart money decisions and learn how to use their money to live the life of their dreams. Through our fee-only financial planning services, online Money Class, workshops, YouTube videos and speaking engagements, we are able to help women all over the world understand money in a fun and simple way.  

On your website, you write, “I want to to inspire you to use your money to live your dream life. To teach you money principles that will change your financial life for the better, forever.” How do you use social media to accomplish this?

We leverage social media to reach more women across the world and help them understand that money can be fun.  Through our weekly YouTube videos, Instagram and Facebook posts and stories, our content is inspirational, educational and focuses on the fact that women can create wealth in a feminine way and it doesn’t have to be that hard or serious either.

How would you like to see the future of social media develop as you continue to grow your business?

I would like it to continue to help women who may not have access to financial education, learn money principles to help them use their money to live their best life, educate their children about money and make the positive impact in their communities that I see women do time and time again. The moment a woman becomes educated and empowered on a subject it is a ripple effect and can create positive change in many areas of her life and community.  That is one of the unique powers women have and I hope that social media continues to allow us to rise up and build the support groups we need to live this way and inspire others to do so too.

What was the first moment you looked back at Financially Wise Women and realized you had created a community that helps women across the world understand and manage their own money?

Honestly it was probably within the first 6 months of starting the company that I saw the impact our company was having on women. Through my regular workshops and speaking engagements, i am able to meet a ton of women from all walks of life and what I hear from them constantly is how happy they are they found our company and believe in our mission to educate women with money.  A lot of women have felt misunderstood, talked down to or misguided by the financial industry so it is like a breath of fresh air when they meet me or visit our company website and see all that we are up to to change the old ways of the financial industry.

What are some of your favorite apps?

As much as I love technology and apps for business, I actually am not a huge app woman.  But I guess the two I use the most are my Meditation Timer app for my daily morning meditations and Slack for our team conversations.

What do you want to see more of online?

More realness.  I know social media only highlights the good parts of people’s lives but I find that the more real someone is online, the more I like them.  

Leave us off on a Something Social note – if you could Instagram anything from anywhere in the world, what would it be?

It would be a gorgeous sunset sky from my favorite meditation Ranch in the desert, Royal Way. When I am there I feel like I am in heaven and being in nature and disconnecting from technology and living in the moment are my most treasured times in life.

Follow along with Brittney Castro on her WEBSITE, FACEBOOK, TWITTERINSTAGRAM, AND GOOGLE PLUS.

Who would you nominate as our next #SomeoneSocial? Tweet us  @somethingsocial or tag us on Instagram- @somethingsocial.


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