As brand strategists, it’s really important for us to understand the ins-and-outs of creating an online voice. At SSLA, we pride ourselves on our abilities to curate unique brand personalities for each and every one of our clients. While it may seem like we know all the secrets, we don’t want to keep you all completely out of the loop. Check out our tips on building a brand below:
Phoebe, Account Director:
“Don’t partner with anyone for the sake of partnering. Make sure you stand behind companies/brands you are endorsing, in order to maintain a level of respect and honesty with your followers. Just remember – content comes a lot more naturally when you genuinely believe in what you’re sharing!”
Marissa, VP of Operations:
“Don’t be afraid to do something different. We see a lot of brands make the mistake of trying to do what someone else is doing. Your brand is not anyone else’s brand. Realize your uniqueness & highlight it to stand out in the social space. Different is good.”
Erin, Account Director:
“An instant way to make your feed feel more cohesive is to always use the same filter. (I love the filters on VSCO and you download a ton of others until you find one you love. Check out our post on editing apps here.) I sometimes increase or decrease the intensity depending on the photo but it makes a huge difference in the general feel of your Instagram.”
Allison, Art Director:
“Really think about your audience and how you can meet their unmet desires. Create a list of words that describe what motivates your audience. i.e. Wealth, Balance, Awareness, Enthusiasm, Openness, etc. Try your best to cater your brand voice and aesthetic to their needs, keeping your ego out of it.”
Written by our Digital Specialist, Nora Henick.
Were these tips helpful? We wanna know how you put them into action! Tweet us @somethingsocial or tag us on Instagram- @somethingsocial.