Born & raised in Los Angeles, Calli Cholodenko graduated with a Bachelor’s in Communication from the University of Southern California. She is the Founder and Creative Director of Something Social, and has worked with over 75 notable lifestyle brands including The h.wood Group, Westfield, Cycle House, Nine Zero One, Wildfox, Skechers, and Waldorf Astoria, among many others. Cholodenko is also an instructor at FIDM, and has been a featured speaker at industry conferences including Simply, The Workshop by Bloguettes, and Social Media Marketing World. She has appeared on The LadyGang and The Influencer podcasts and has been highlighted in Bossladies magazine, as well as Planoly and The Balanced Blonde blogs.

The Team

Calli Cholodenko

Founder + CEO


Allison Gehrke

Art Director


Phoebe Schramm

Account Director


Taylor Walsh

Account Manager


Cassidy Luer

Account Coordinator


Mandy Larsen

Assistant to Founder


Amanda Apgood

Account Coordinator


Maile Resta

Account Coordinator


Sarah Cervini

Account Coordinator