#SomethingSignificant: MojaMoja


At Something Social, we believe what goes around comes around. We also believe in the golden rule (and something that’s arguably more important than the previous belief), treat others the way you want to be treated. So that’s why we started #SomethingSignificant. Every month, we’re going to share with you a new way to give back. Whether it’s volunteering at a local food drive, or spreading awareness about an issue close to your heart, your Something Social team is here to encourage you to do #SomethingSignificant.


A message from MojaMoja

The MojaMoja Brunch & Benefit Concert is a premier charity event held during GRAMMY® Awards weekend to benefit the MojaMoja Innovation Fund. MojaMoja has been featured in Vanity Fair, Variety, The Huffington Post, SPIN Media, Billboard.biz and VIBE. Former MojaMoja performers have included GRAMMY honorees and nominees Macy Gray, Questlove, Stuart Matthewman, Janelle Monáe, Flying Lotus, Anderson .Paak, international artists Little Dragon, Hiatus Kaiyote, Los Amigos Invisibles, and Brazilian crooner Seu Jorge. The event is hosted at the AVALON Hollywood, open to the public and attracts more than 350 key influencers, music lovers and philanthropists. During the past nine years we have honored music icons including Nile Rodgers and Sheila E., along with Rock & Roll Hall of Famers Mavis Staples, George Clinton, and Sly Stone with the MojaMoja Vanguard Award.

Artists donate performances to raise awareness and funds for the MojaMoja Innovation Fund at Liberty Hill Foundation; which supports initiatives and nonprofits empowering underrepresented, multicultural youth to pursue education, internships and job preparedness opportunities in science, technology, engineering, art and mathematics (STEAM). Financial contributions to the MojaMoja Fund at Liberty Hill Foundation are tax deductible and have benefited such charities as Oxfam America, Girl Scouts of America, Teens Exploring Technology, and the Common Ground Foundation.

How to get involved:

You can purchase tickets for the event here.

Written by our Digital Specialist, Nora Henick.

Do #SomethingSignificant that you think we should know about? Tweet us  @somethingsocial or tag us on Instagram- @somethingsocial.

Why You Should Be Tracking Your Social Stats

Social platforms as marketing tools are the new normal in the advertising and digital marketing world. Instead of Instagram, Twitter, Facebook (and so on), being a suggestion for brands and businesses, it has become the standard. So if social is the new standard, we have to make sure we understand how they’re being used in order to use them right.

The best way to understand how your social platforms are working, and if they’re even working at all, is to look at the information you can extract from them. We’ve discussed what stats you should be looking at from an overview, and now we want to dig deeper and explain why these stats (as well as some others) matter.

The overarching theme for why you should be tracking your stats can be broken down into three key points: tracking your progress, gauging what works, and driving efficiency.

Measuring Growth

Demonstrating your growth across social platforms is as easy as tracking a handful of specific numbers and is extremely important when exploring and explaining your online footprint.

Two big metrics businesses and brands use to track growth are follower count and engagement/engagement rates. When you track these numbers, you are able to see not only how your audience is growing in size, but also if your content is resonating with your current and new audience. In an article published by Adweek, CEO of Socialbakers Robert Lang declared that “user attention is the new currency of success.” Follower growth, engagement, and engagement rates* are benchmark numbers that demonstrate how well your content is being consumed across platforms.

*Engagement rate is expected to either stay steady or see only slight increases because of how it is calculated. As your follower count increases, your engagement should increase. Since follower count and engagement are the numbers used to calculate engagement rate, change of engagement rate shouldn’t be expected.

Analyzing your Audience

Using your social media analytics to analyze your audience can only work to your advantage. Each platform has native insights that provide you a closer look at who your audience is – showing gender, age, location, and more (depending on the platform). Set a determined time, whether it is weekly, monthly, quarterly or yearly, to actually look at WHO your content is reaching and how your audience shifts & adjusts as you grow.

By looking at, tracking, and analyzing this information, you can make more informed decisions on what type of content you should be creating and posting. This will help you save time and money in the long run, which is always a smart business move!

Comparing Content Across Platforms

Not all platforms are created equally, and the same goes for content. It’s really crucial to see what content performs well on what platforms. A post that succeeds on Instagram, might not excel on Twitter and vice versa. Look at the content you are sharing on each of your platforms and analyze which types of content perform the best. Use that information to strategize and brainstorm new ways you can incorporate that type of post into your overall content strategy.

Reach and Results of Posts

With social media, it’s much easier and cheaper to test new types of content or experiment with content that you believe your audience will be drawn to. Because each individual post has it’s own reach & stats, you can easily track the success of a new venture or new content type. For example, if you want to add in a quote template to your content strategy, you would post one or two over a period of 1-2 weeks and track how your audience responds. If they are successful, then you know to continue including them going forward.

An important thing to keep in mind: if you drastically shift the types of content that you are pushing out, your audience may not respond positively in the initial phase. This is because they’re used to the types of content that you used to produce. We recommend keeping with your new strategy and vision, bear with the bad stats for a short period of time and attract the new audience that you are trying to attract. Hang in there! Sometimes a new strategy takes a little while to catch on.

Tracking social stats is something we recommend for all brands and businesses, no matter what size. Even if it’s just a document or spreadsheet that notes a few stats each week, tracking these numbers will give you invaluable insight into your digital marketing initiatives.

Written by our Digital Specialist, Nora Henick.

Have some of your own suggestions for tracking stats? Tweet us  @somethingsocial or tag us on Instagram- @somethingsocial.

#SomeoneSocial: Brittney Castro

Tell us about the start of Financially Wise Women.

I started Financially Wise Women in 2013 after working in the financial industry for 7 years.  I saw the need to create a financial planning firm that specializes in working with smart, savvy women and help them understand money in a way that made sense for them. We focus on educating and empowering our clients to make smart money decisions and learn how to use their money to live the life of their dreams. Through our fee-only financial planning services, online Money Class, workshops, YouTube videos and speaking engagements, we are able to help women all over the world understand money in a fun and simple way.  

On your website, you write, “I want to to inspire you to use your money to live your dream life. To teach you money principles that will change your financial life for the better, forever.” How do you use social media to accomplish this?

We leverage social media to reach more women across the world and help them understand that money can be fun.  Through our weekly YouTube videos, Instagram and Facebook posts and stories, our content is inspirational, educational and focuses on the fact that women can create wealth in a feminine way and it doesn’t have to be that hard or serious either.

How would you like to see the future of social media develop as you continue to grow your business?

I would like it to continue to help women who may not have access to financial education, learn money principles to help them use their money to live their best life, educate their children about money and make the positive impact in their communities that I see women do time and time again. The moment a woman becomes educated and empowered on a subject it is a ripple effect and can create positive change in many areas of her life and community.  That is one of the unique powers women have and I hope that social media continues to allow us to rise up and build the support groups we need to live this way and inspire others to do so too.

What was the first moment you looked back at Financially Wise Women and realized you had created a community that helps women across the world understand and manage their own money?

Honestly it was probably within the first 6 months of starting the company that I saw the impact our company was having on women. Through my regular workshops and speaking engagements, i am able to meet a ton of women from all walks of life and what I hear from them constantly is how happy they are they found our company and believe in our mission to educate women with money.  A lot of women have felt misunderstood, talked down to or misguided by the financial industry so it is like a breath of fresh air when they meet me or visit our company website and see all that we are up to to change the old ways of the financial industry.

What are some of your favorite apps?

As much as I love technology and apps for business, I actually am not a huge app woman.  But I guess the two I use the most are my Meditation Timer app for my daily morning meditations and Slack for our team conversations.

What do you want to see more of online?

More realness.  I know social media only highlights the good parts of people’s lives but I find that the more real someone is online, the more I like them.  

Leave us off on a Something Social note – if you could Instagram anything from anywhere in the world, what would it be?

It would be a gorgeous sunset sky from my favorite meditation Ranch in the desert, Royal Way. When I am there I feel like I am in heaven and being in nature and disconnecting from technology and living in the moment are my most treasured times in life.

Follow along with Brittney Castro on her WEBSITE, FACEBOOK, TWITTERINSTAGRAM, AND GOOGLE PLUS.

Who would you nominate as our next #SomeoneSocial? Tweet us  @somethingsocial or tag us on Instagram- @somethingsocial.


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#SomeoneSocial: Jennifer Jaden

Meet Nora: Digital Specialist

How long have you worked at Something Social?

I’ve officially been at Something Social for one year as of the other month! Hitting my first milestone here.

Tell us about a day in the life of a digital specialist.

One of the best parts about working with a smaller team is that no matter what role you’re in, you get to be hands on with a lot of different projects. So, on a day to day basis I manage our data analytics and work with Marissa to handle inbound marketing initiatives. However, being at Something Social has also allowed me to improve my Photoshop and Illustrator skills, become a (very basic) photographer, and learn about account management.

In your spare time you…

Box and cook, which for the most part, are two relatively new hobbies for me. They help me challenge different parts of my brain – a more creative side and a more controlled side.

Something Social is basically a one-stop shop for all content management and creation for clients. How do you manage it all and where do you draw your inspiration from for content?

Pinterest!! Still learning all the intricacies of it but I love it. I feel like I’m flipping through a magazine, but that magazine is a compilation of all of the thoughts in my head.  

What’s your favorite thing about working for Something Social?

My coworkers. I moved across the country a year ago when I started at Something Social, so there were a lot of moments where I could have felt a little lost and alone. They never even gave me a chance to feel like that – they’ve become like family to me within my time at Something Social. And in turn, that’s made me a more productive worker.

Your dream job would be (besides a Digital Specialist at Something Social of course)…

Working at a dog shelter or being a spy. Both seem like dream worlds. Maybe more-so the spy one, though.

What is your idea of the perfect gram?

I can honestly say I am pretty bad with keeping any sort of consistency or theme on my Instagram. The one thing I do love the look of is flash photography. So maybe a puppy who has his or her eyes closed so they don’t get hurt by the flash – that sounds like the perfect photo.

Favorite place in LA?

Fitbox Studio. This is where I go for said boxing mentioned above. The studio is family-owned and operated so it feels like you’re working out with people who are always looking out for you. They’ve helped me through some transitional periods in my life, so I’m really thankful I found them. I try and work out there at least three times a week, so there’s a good chance if you ask me where I am, the answer will be Fitbox.

Follow Nora on  INSTAGRAM.

Ready to meet the rest of the team? Tweet us  @somethingsocial or tag us on Instagram- @somethingsocial.

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Meet Marissa: VP of Operations

Meet Erin: Account Director

2018 Resolutions

“New year, new you” as the saying goes. And with each passing year, we find new resolutions to make (and hopefully keep) that will improve our quality of life. Whether it be mental, physical, emotional, or none of the above, there’s something refreshing about starting with a metaphorical blank slate in front of you. There’s a level of inspiration and motivation that doesn’t quite come with any of the other 364 days of the year. So here at Something Social, we’ve decided to share some of our New Year’s resolutions with you.

Calli Cholodenko, Founder: No phone in the bedroom! Eek!

Marissa Stahl, VP of Operations: To be ok asking for help. Very often I try to do everything by myself. I regularly put too much on my plate and overwhelm myself with obligations, duties and tasks. Usually, I get everything done but am a bit more than a stress ball at the end of it. This year, I really want to focus on leaning on those around me and asking for support when I need it most. Asking for help is not a bad thing and I intend to force myself learn and believe that fact once and for all.

Phoebe Schramm, Account Director: Find balance. I want to work on balancing my time this upcoming year. I think working in this industry and just the impact of digital in general right now, it makes it easy to only want to focus on work or being on our phones for hours on end. I’m lucky that I love what I do, but sometimes it makes it difficult to shut it off or put my phone down. I want to practice finding balance so that even after a long work day or after scrolling through Instagram for what feels like hours, I find time to do the things I love like cooking, going for walks with my boyfriend, traveling, spending time with my friends and family. I think that the more balance I have in my life and the more time I make for things I love, I’ll be even more present and more focused in whatever it is I’m doing… Everything in moderation!

Nora Henick, Digital Strategist: I personally don’t make New Year’s resolutions. I find it hard for myself to set long term goals with such commitment on one specific date. My “resolutions” come throughout the year, and they range from situational to personal to even something as small as making sure I drink one more cup of water a day. But I do challenge everyone to take some time, whether it be on New Year’s day or April 13th, to find a goal that will bring you some level of sanity. Let’s all use 2018 as a year to bring more love, acceptance, and kindness into the world.

Compiled by our Digital Specialist, Nora Henick.

Made some resolutions you want to share? Just want to chat? Tweet us  @somethingsocial or tag us on Instagram- @somethingsocial.


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