Mindfulness at Work

When we think of mindfulness, we’re quick to avoid equating it with our offices. We’re a generation that is built on and thrives off technological advances and social media interaction. We’re constantly looking for new ways to make ourselves more efficient, and in the past we’ve placed that responsibility on technological developments. If our inbox is cluttered, we download an extension to sort through and prioritize our emails. If our calendar is so booked that finding open time slots is a hassle, we send people a link to look through our calendar and book themselves a time that we have open.

But recently we’ve seen a new wave of mindfulness in the workplace, and it’s a type of mindfulness we fully support at Something Social. Instead of finding new ways to enhance your experience online, we do our best to unplug and appreciate the productivity that comes from being offline. Between all the different ways to stay connected, it’s so easy to lose sight of focus, goals, and productivity.

However, we also know it’s easier said than done. Since we know how taking a step back from being online helps us as a team, we want to share our tips with you.

Weekly Team Meetings

These are the foundation of our core values at Something Social. We meet weekly to discuss major team goals, updates on clients, new initiatives, and more. While it may seem really easy to do all of this while also being on your laptop and phone, we make sure we don’t waste this time by fully focusing on the conversation. We leave our laptops and phones at our desks. Oftentimes, we’ll also take a few moments to discuss personal goals as well as professional, which helps us tie our work to our personal growth.

Ironically, one of the things that most helps us stay mindful is a piece of technology – the Bamboo Folio. The Folio lets us write meeting notes and ideas with a pen on any paper and then save the work as a digital file with the touch of a button. Once it’s digitized, you can access the notes from anywhere, so you don’t have to worry about forgetting your favorite notebook at home! You can also convert your handwritten notes to text from your phone with the Inkspace app (no retyping needed!) and of course, you can update your saved notes at any time.

Goal Development

As mentioned above, we like to take time to discuss our goals as a team. We’re big believers in supporting personal development, because we know that employees are not just robots programmed to churn out work. We’re the best versions of ourselves when we’re supported by our surroundings.

Team Outings

While it’s great to unplug during meetings and team discussions in the office, we also place a high value on team bonding activities outside of the office. When you know you can rely on your team outside of the office, it’s easier to know you can rely on them inside of the office as well. It’s also a great chance for you to put the phones away and learn about different ways to connect without a screen involved. You’ll be triggering a new side of creativity your brain may have turned off in front of the computer.

For more information on Mindful Meetings and how to have them, visit Bamboo’s website. You can also learn more about the Bamboo Folio here.

Written by our Founder + Creative Director, Calli Cholodenko.

We want to hear about how you get mindful in and out of the office. Tweet us  @somethingsocial or tag us on Instagram- @somethingsocial and use #MindfulMeetings.

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Meet Marissa: VP of Operations

How long have you worked at Something Social?

I have worked at SS since January of 2014, so I’m coming up on my 3rd year. It has been such an interesting journey full of turns and a lot of growth, both personally and professionally. When I started, we had a really small team and were working with only a handful of clients. To see the growth that we have gone through as a team and as a company in these past few years has really been extraordinary. Calli and I always talk about how even a year ago we couldn’t have imagined where we are today. Life moves very fast in the digital space, and I feel extremely grateful to be at a place that is flexible to moving with the times.

Tell us about a day in the life of the VP of Operations.

Honestly, every day is very different. Some days I’ll be in the office all day answering emails and planning photo shoots or content schedules for our various clients, others I’ll be doing one on one consulting sessions for our strategy clients, conducting interviews for our intern program, executing live social at one of the many events or performances that our clients are involved in or working on business development for Something Social itself. I kind of have my hand in a lot of different buckets at SS but that’s the way I like it; it’s always changing and keeping me on my toes.

In your spare time you…

In my spare time, I’m either outside or with friends. Relationships are really important to me and I try to spend time with the people in my life as often as possible.  I also love all things outdoors, from the beach to hiking in the mountains, I’m happiest when I’m in nature.

You’re basically a one-stop shop for all content management and creation for your clients. How do you manage it all and where do you draw your inspiration from for content?

Lots of organization & lists. I’m not naturally the most organized person, so I have to set up systems for myself to keep everything in line. Having a deadline is key & also a teammate to help out. Calli and I tag team a lot of clients and I definitely rely on her to keep me focused. In terms of inspiration, for me, it comes from so many things. Whether it be a great movie or song or seeing a really interesting shadow on the ground. I’m a pretty observant person so I’m always taking in my surroundings and finding inspiration wherever I go.

What’s your favorite thing about working for Something Social?

Hands down, it’s our extremely collaborative working environment. But in addition to that, I love that we work with clients over a broad range of industries, from fashion and beauty to nightlife, hospitality and pretty much everything in between. I love learning about the intricacies of all of these different spaces and what is most important to each brand and client. The similarities and differences between the ways all of these businesses operate is really interesting to me.

Your dream job would be (besides VP of Operations at Something Social of course)…

A travel writer / photographer. I love exploring new places & visiting cities that I’ve never been to before. If I could spend the rest of my life traveling and photographing moments that I think are interesting, of course for the gram, but also, just for my own personal collections, I would die happy.

What is your idea of the perfect gram?

I’m drawn to color, specifically colors that occur in nature. So a killer sunset or a gorgeous mountain view with a wide range of natural colors is my idea of perfection.

Favorite place in LA?

I’ve found that this has changed over the years. It used to be the shops and restaurants on Larchmont but right now, it’s the bike path in Santa Monica / Venice. I love doing long walks or bike rides on Sundays to catch the sunset or just to be outside.

Follow Marissa on Instagram.

Ready to meet the rest of the team? Tweet us  @somethingsocial or tag us on Instagram- @somethingsocial.


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#SomethingSignificant: Gifts That Give Back

As the holidays approach, everyone starts scrambling to find the perfect gifts to give their loved ones. While material gifts are great, (who doesn’t love a new piece of jewelry or the perfect dress?), at Something Social we’re always looking for ways to give back. So this holiday season, as you start to shop, we encourage you to take a look at these companies that give you something, and put something back out into the world as well!

AURate – This jewelry brand prides itself on being made in New York, using sustainable production methods, being ethically sourced, and best of all, for each piece you purchase, an economically underprivileged child will receive a book.

Artifact Uprising – Need to get a photo book made? Create some cards? Print out some family photos for the holidays? Artifact Uprising does all that and more, and they’re sustainable and eco-friendly. On top of that, they’re “made with love.” They have partnered with the non-profit SKCAC to provide jobs for adults with intellectual and developmental disabilities. If you order a Wood Calendar or a Wood Block + Print, you’re helping someone learn the necessary skills to financially support themselves.

BOBS – Know someone who needs a new pair of shoes? Know someone who also has a soft spot for animals? BOBS is the go-to choice. When you buy a pair of BOBS, they donate money to Best Friends Animal Society. Each shoe helps protects millions of animals year after year.

Naja Lingerie – Who doesn’t love lingerie? Made with the world in mind, Naja is eco-conscious AND does the following: provides employment for single mothers and female heads of households where they are paid above market wages with healthcare benefits, employs women in Colombia in order to help provide livable wages, and donates two percent of their revenue to local charities in Colombia to continue educating these women.

Cycle House – Want to get a good sweat? Grab yourself and/or a friend a gift card to Cycle House. For every ride taken, they donate two meals to Feeding America.

SnackNation – Looking to do something new in the office? Revamp your snack drawer with SnackNation. Not only do they provide snack with higher quality ingredients and have new products available often, but they also partner with Feeding America. For everyone one order shipped, they donate one meal.

Shea Yeleen – Buy some beauty products, do some good. Shea Yeleen is a social enterprise that works with women in the United States and West Africa to make shea butter products. Shop with them and help a woman develop her economic skills.

EmiJay – Decided to take us up on that sweat? Pull your hair back in style with a hair accessory from EmiJay. Plus, 20 percent of all of their proceeds are donated to a charity chosen annually.

Written by our Digital Specialist, Nora Henick.

Have a suggestion of where to shop that will also do some social good? Tweet us  @somethingsocial or tag us on Instagram- @somethingsocial.

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Social Media Stats You Should Be Looking At

Numbers don’t lie, but there are definitely numbers that carry more weight than others in the grand scheme of things. Not to play favorites, but Instagram stats definitely have a hierarchy. Between bots and purchased followers, it’s hard to keep track of what is and isn’t important when looking at statistics.

You should be looking at stats for a variety of reasons – whether it be working with an influencer, checking your client’s stats, or checking your own, the numbers provided can shed a lot of light on the success of a page or post.


Engagement is the number one stat you should be looking at. Engagement is calculated in a few ways, the most popular being engagement rate. Engagement rate, as defined by Origami Logic, is “the measure of quality or efficiency of a post and is calculated as engagement volume divided by the number of users or events that could have triggered the action.” So why is this the most important number?

Engagement rate essentially tells you what percentage of your audience interacts with your posts. Whether it be through likes, comments, retweets, or shares, engagement rate displays how many users are actually engaging with your content, not just seeing it. If you could use any stat to demonstrate ROI, this would be the one.

Making up the engagement rate is your likes, comments, retweets, and shares. Those numbers are important on their own, but individually do not hold the same weight as your engagement rate. These numbers are definitely important to look at, but you should always total your engagement rate as well!


This number is going to tell you how many people your post is reaching (duh). The important thing to note, is that each person is only counted once. So if John Doe sees your post six times, and he’s the only one who sees it, your reach will only be one.


This is where that “seeing your post six times” number comes in. The number of impressions is calculated by how many people are seeing your post and every single time that they looked at it. If John Doe & Jane Doe look at your post six times each, your impressions number would be 12 and your reach would be 2.

Written by our Digital Specialist, Nora Henick.

Let us know if you have any questions about your social media stats! Tweet us  @somethingsoc_la or tag us on Instagram- @somethingsocial.


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