#SomethingSignificant: Hurricane Harvey Relief Support


At Something Social, we believe what goes around comes around. We also believe in the golden rule (and something that’s arguably more important than the previous belief), treat others the way you want to be treated. So that’s why we started #SomethingSignificant. Every month, we’re going to share with you a new way to give back. Whether it’s volunteering at a local food drive, or spreading awareness about an issue close to your heart, your Something Social team is here to encourage you to do #SomethingSignificant.


Ways to get involved…

The Salvation ArmyThose affected by #HurricaneHarvey need your help. Donate to @salvationarmyUS at HELPSALVATIONARMY.org or text STORM to 51555 #Harvey2017.

United Way of Greater Houston: Launched a relief fund for storm-related needs and recovery. Please click here to donate.

The American Red Cross: They are currently accepting monetary donations, as well as blood donors. They currently have a listing on their site pointing current victims to different help lines if needed.

Airbnb: They are currently working with their users to share listings of free places to stay. You can head here to alert them if you a. need a place to stay or b. have a home you can offer.

Feeding Texas: A statewide nonprofit that works alongside state and federal relief efforts. While donating food is greatly appreciated, if you can, many organizations encourage you to make monetary donations to that the food bank can best figure out how to divide and spend the funds. Please keep in mind there are more local food banks that will probably be impacted – for a longer list, please view this guide put together by NPR.

Austin Pets Alive!: A 501c3 organization that relies on your donations to continue to save companion animals throughout Austin and Central Texas. They have transferred over 235 pets to their shelter in order to protect them during the storm.

Written by our Digital Specialist, Nora Henick.

Do you do #SomethingSignificant that you think we should know about? Tweet us  @somethingsocial or tag us on Instagram- @somethingsocial.


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Someone Social: Jennifer Jaden

How has social media helped you grow your business?

Social media has been a huge impact in my life and business. I grew up using myspace, aol & dare I say chat rooms… “Your true self, your first email address.” Social media is your medium to the world and you can find, connect and engage with people all around the globe in an instant! Kinda cool when you think about it. I love how I can find people with similarities and connect with them. I use Instagram the most and I honestly meet the most incredible people because of it!

What accomplishment are you most proud of with Societygal?

The fact that I have been able to connect so many women and given people a place to collaborate. So many collaborations and friendships have come from the community so that would definitely have to be the greatest accomplishment.

Where do you see the future of social media headed?

I really think people want to see peoples authentic lives — video is where its headed. People want more and they want to get to know other people on a deeper lever than just photos.

As far as businesses go on social media you HAVE to create a community aspect with your brand. People want the experience not just the product.

Women empowerment and inclusivity are key conversations right now. How do these tie into your brand and why are they important to you?

I feel like I was raised to support each other and especially women. I have always been such a collaborator in everything that I do — so it really just comes naturally to me. I love the saying “women supporting women is not a trend.” Although it may be a hot topic now I choose to believe it’s not a trend but rather an up-leveling of women everywhere. We are all in this together and there needs to be more love & support in this world.

What would be your dream project to work on?

I would love to do more traveling and trainings around the globe. That is my goal for this next year! I really feel blessed to be able to truly work from wherever so I really want to take advantage of that!

Where do you find inspiration?

I am really inspired by people who are really going out in the world and making a difference. I get so inspired when I see others stepping outside of their comfort zone and really taking time to help others. I aspire to do that more!

Favorite Instagram accounts?

@somethingsocial of course! @mariannahewitt and @theskinnyconfidential too.

Favorite secret spot in LA?

So recently my BF & I have been going to a place called EP & LP — they have a summer rooftop movie series. It’s so awesome; we watched grease a few weeks ago. It’s definitely a summer must! Nothing like watching a movie under the stars.

Favorite piece of advice you’ve ever received?

Don’t internalize things. Simple but so important.

Latte or cold brew?

I am all about the decaf life – ice please!

Leave us with an Instagram caption you love.

Good things come to people who wait, better things come to those who go out and get them!


Interview by our Digital Specialist, Nora Henick.

Know someone you’d like to nominate for our next #SomeoneSocial feature? Tweet us  @somethingsocial or tag us on Instagram- @somethingsocial.


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8 Key Social Media Tips from Calli Cholodenko

Founder of Something Social, Calli Cholodenko, has been described as a social media maven who knows just how to stay ahead of the curve. Since she is our boss, we can confirm that Calli is all of that and more (we promise we’re not just being biased). We know how much we love her, and we’re so excited that after today, you can all get to know her and love her too, via The LadyGang Podcast.

If you don’t have time to listen to the whole podcast episode, we’ve rounded up eight key takeaways to help you up your social game thanks to @Calli.

Keep it consistent and authentic.

Everyone is going to be doing something different, and that’s okay. Not everything works for every brand/person. Social media is not one size fits all. We constantly see different looks and aesthetics and as long as they fit your brand and voice, that’s the one you should be going with. Choose the one that fits you.

Answer the questions – “Who am I?” “What am I trying to put out there?”

This is so important when trying to figure out what content to post. There are a lot of things that are fun, cute, or relatable, but do they fit with what you’re trying to share online? There is a time and a place for everything, and your social posts should address these questions when picking content. It even applies across platforms – the content you post on Instagram might not be the same for the content you post on Twitter or Facebook. It’s all a matter of figuring out what you’re trying to say.

Plan out your feed.

We can’t stress this enough! We’ve written a previous post on this exploring different ways for you to plan your feed, but we’ll elaborate again now because it is so important. Take the time out of your day every two weeks or so and plan out your content. There’s obviously going to be the random posts that have to get thrown in last minute sometimes, but the extra time you take to plan will really help create a cohesive statement throughout your social media.

There is value in having a business profile, even if your engagement looks slightly different.

So unfortunately, if you’re a business profile, Instagram’s new algorithm pushes all of your content to the bottom. This is why people running business pages may complain about lower engagement. However, we prefer having a business profile and taking the lower engagement for our clients because with a business account you can see Instagram Insights (a.k.a. analytics), and that’s honestly more valuable. What does that mean? It means you can see when your audience is most active, what’s performing the best, the demographics of your audience and more. This information will provide you with the right guidance in ensuring your posts are reaching the right demographics of people – therefore translating into more engagement, higher chance of sales, etc.

Be clever with your captions.

This is where you have your moment to display your voice. Use it wisely. Literal captions don’t show that much creativity, and overused captions (think: ____ vibes, or cotton candy skies) are oversaturated and nothing new. Here’s your chance to be creative – use it!

Be your own hype-man (or woman), even when promoting.

If you believe in something, put it out there. Be your biggest hype-man/woman. You’re giving people a chance to engage with content you care about when putting it out there on social media, so be proud of it. Let them get to know you, let them get excited to know you. If you believe in it, that spirit will resonate with them through the post.

Use community management to combat the Instagram algorithm.

Get in the mix with your audience. If you’re trying to avoid paying for promoted posts, engagement is key in making sure you stay visible. The more you’re responding to comments, commenting on and liking other people’s photos, the more you’re getting in the mix. This means your content will then in exchange be exposed to more people, and your engagement and growth will continue upwards organically.

Social is the quickest, fastest, most direct, authentic way to reach your audience.

With your social, you are in control of the narrative. You get to tell the story, so make sure what you’re putting into the world is what you really want to share with your followers. Go in and find other brands that resonate with you, engage with them, comment, join in on the conversation. Stay active, stay relevant, and share your true self. Don’t just look at number of followers, look at what people are saying. Do they care? Does it matter to them? Be real with your audience, because in the end you want to be able to share your stories, beliefs, and passions with them.

See, we told you we weren’t being biased. She’s an expert in her field and we’re proud to work with such an awesome lady. Now check out the podcast on iTunes or at www.TheLadyGang.com !

Written by our Digital Specialist, Nora Henick.

Are you as obsessed with The Ladygang as we are? Tweet us  @somethingsocial or tag us on Instagram- @somethingsocial.


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#SomethingSignificant: Hurricane Harvey Relief Support

Instagram Analytics Updates

Instagram Analytics launching last year has been a major game changer for businesses, bloggers, and pretty much anyone who has made the profile swap from personal page to business page.

Inside Instagram Analytics, you can see your profile’s overall impressions, reach, views, and more, as well as seeing those statistics for specific posts.

Today, Instagram updated their analytics for Instagram Stories. While these stats were available previously, they’re now located in a more obvious place, and include a bit more information. Don’t see the new stats yet? Updates are rolled out continuously, not hitting every account at the same time. Keep an eye out and your analytics will be updated soon.

Written by our Digital Specialist, Nora Henick.

Want to talk Instagram Analytics? Tweet us  @somethingsocial or tag us on Instagram- @somethingsocial.


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8 Key Social Media Tips from Calli Cholodenko

#SomethingSignificant: Hurricane Harvey Relief Support