Founder of Something Social, Calli Cholodenko, has been described as a social media maven who knows just how to stay ahead of the curve. Since she is our boss, we can confirm that Calli is all of that and more (we promise we’re not just being biased). We know how much we love her, and we’re so excited that after today, you can all get to know her and love her too, via The LadyGang Podcast.
If you don’t have time to listen to the whole podcast episode, we’ve rounded up eight key takeaways to help you up your social game thanks to @Calli.
Keep it consistent and authentic.
Everyone is going to be doing something different, and that’s okay. Not everything works for every brand/person. Social media is not one size fits all. We constantly see different looks and aesthetics and as long as they fit your brand and voice, that’s the one you should be going with. Choose the one that fits you.
Answer the questions – “Who am I?” “What am I trying to put out there?”
This is so important when trying to figure out what content to post. There are a lot of things that are fun, cute, or relatable, but do they fit with what you’re trying to share online? There is a time and a place for everything, and your social posts should address these questions when picking content. It even applies across platforms – the content you post on Instagram might not be the same for the content you post on Twitter or Facebook. It’s all a matter of figuring out what you’re trying to say.
Plan out your feed.
We can’t stress this enough! We’ve written a previous post on this exploring different ways for you to plan your feed, but we’ll elaborate again now because it is so important. Take the time out of your day every two weeks or so and plan out your content. There’s obviously going to be the random posts that have to get thrown in last minute sometimes, but the extra time you take to plan will really help create a cohesive statement throughout your social media.
There is value in having a business profile, even if your engagement looks slightly different.
So unfortunately, if you’re a business profile, Instagram’s new algorithm pushes all of your content to the bottom. This is why people running business pages may complain about lower engagement. However, we prefer having a business profile and taking the lower engagement for our clients because with a business account you can see Instagram Insights (a.k.a. analytics), and that’s honestly more valuable. What does that mean? It means you can see when your audience is most active, what’s performing the best, the demographics of your audience and more. This information will provide you with the right guidance in ensuring your posts are reaching the right demographics of people – therefore translating into more engagement, higher chance of sales, etc.
Be clever with your captions.
This is where you have your moment to display your voice. Use it wisely. Literal captions don’t show that much creativity, and overused captions (think: ____ vibes, or cotton candy skies) are oversaturated and nothing new. Here’s your chance to be creative – use it!
Be your own hype-man (or woman), even when promoting.
If you believe in something, put it out there. Be your biggest hype-man/woman. You’re giving people a chance to engage with content you care about when putting it out there on social media, so be proud of it. Let them get to know you, let them get excited to know you. If you believe in it, that spirit will resonate with them through the post.
Use community management to combat the Instagram algorithm.
Get in the mix with your audience. If you’re trying to avoid paying for promoted posts, engagement is key in making sure you stay visible. The more you’re responding to comments, commenting on and liking other people’s photos, the more you’re getting in the mix. This means your content will then in exchange be exposed to more people, and your engagement and growth will continue upwards organically.
Social is the quickest, fastest, most direct, authentic way to reach your audience.
With your social, you are in control of the narrative. You get to tell the story, so make sure what you’re putting into the world is what you really want to share with your followers. Go in and find other brands that resonate with you, engage with them, comment, join in on the conversation. Stay active, stay relevant, and share your true self. Don’t just look at number of followers, look at what people are saying. Do they care? Does it matter to them? Be real with your audience, because in the end you want to be able to share your stories, beliefs, and passions with them.
See, we told you we weren’t being biased. She’s an expert in her field and we’re proud to work with such an awesome lady. Now check out the podcast on iTunes or at www.TheLadyGang.com !
Written by our Digital Specialist, Nora Henick.
Are you as obsessed with The Ladygang as we are? Tweet us @somethingsocial or tag us on Instagram- @somethingsocial.
#SomeoneSocial: Jennifer Jaden
#SomethingSignificant: Hurricane Harvey Relief Support