Talking Films with SSLA

Awards season is upon us, and with the Oscars just a few days away, we’re talking all things movies. While yes, we wanted to weigh in with our favorite Oscar picks, we also want to share with you some of our all time favorite films. Check them out below and tweet us your favorites.

Marissa, VP of Operations:

Oscar pick:

Moonlight: Definitely one of the most beautiful movies of the year. To me, movies like this are what awards season is all about; moving stories examining someone’s life path that leave you questioning your own journey. With quiet, deep moments of personal discovery and tragedy, this truly is an amazing movie.


Saving Private Ryan: Historical dramas are my all-time favorite movies. My dad is a history buff, so I grew up visiting a few historical sites across America and in Europe. I’ve always had a love for history and as hard as it is watching a movie about war, I’m fascinated by what

You’ve Got Mail: I have a thing for Tom Hanks and this movie is my all time favorite rom com. There are so many sweet moments but my favorite is near the end, right before she goes home to change to meet her secret online pen pal in the park. She has spent all day with Joe Fox and he finally tells her that he is falling for her. The audience knows what is about to happen but Kathleen Kelly has no idea. **Cue ‘Over the Rainbow’ and the tears.



Erin, Account Director:

Oscar pick:

Moonlight: I love La La Land as much as the next person, but I haven’t been able to stop thinking about this film since I saw it. While the story gutted me, I really couldn’t get over how visually beautiful the entire film was.  


Singing In The Rain: I grew up on classic movies and musicals and once I studied this in an Intro To Film class in college, I switched my major to Film. Between the old Hollywood glamour, fashion, music and dancing…what’s not to love?

Jaws: This one doesn’t really need an explanation.


Phoebe, Account Director:

Oscar pick:

Manchester by the Sea: The cast is what did it for me for this movie. I know Lucas Hedges personally, so it was cool to see him in his first big role. I also love Casey Affleck so it was great to see them work together. 


Beauty and the Beast: I wanted to Belle when I was younger – I had a Beauty and the Beast party every year. I went to see it on Broadway, and during intermission they gave me the rose. I left it on the subway by accident and I cried for weeks.

Pearl Harbor: I LOVE Josh Hartnett.



Allison, Art Director:

Oscar pick:

Arrival: I walked out of the theater feeling like my world was turned upside down. Not only was it an unconventional sci-fi alien invasion movie (and I love me a good alien movie), but it was a beautiful story about communication and the power of working together rather than in opposition.  Couldn’t have been a better timed release with the current state of things in the US.


Gladiator: This is my go-to when someone asks me my favorite movie. I have a thing for revenge stories. I want to see the underdog win. And Russell Crowe’s performance is legendary… and sexy…

Das Boat: The cast’s performances and story make up for the language barrier in this German foreign film. Set in a submarine during WWII, this is a suspenseful and epic war film. The humor cuts through the intensity of the story and makes this film a whirlwind of emotions.



Curated by our Digital Specialist, Nora Henick.

What are your Oscar picks? Tweet us  @somethingsocial or tag us on Instagram- @somethingsocial.


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The Best Conferences to Attend for Networking

Networking can be a bit daunting; with so many ways to do it now, where does one start? Our recommendation – if you can, you should attend a conference. It’s the perfect spot. Typically, there are a decent amount of attendees, specific topics to discuss, opportunities to ask questions, and chances to chat with everyone after. We’ve rounded up some of our favorite conferences for networking; let us know if you’re going to any of these!

Girlboss Rally

“Girlboss is about being the boss of your own life. We will gather the next generation of curious creatives, entrepreneurs, thought leaders, and tastemakers to spark conversation around the topics they are passionate about. From marketing and brand building to getting paid and quitting jobs, health & wellness, sexuality and more, it will be a day filled with actionable takeaways. 10% of all ticket proceeds will benefit the Girlboss Foundation.”

The first Girlboss Rally will be held on March 4, 2017 in Los Angeles, California. With Nasty Gal founder and alum, Sophia Amoruso, spearheading this event and a lineup of dozens of other reputable women, this is a must-see. If you can’t get there yourself, make sure to follow along on social media that day!

Create + Cultivate

“This is a 365 day conversation around entrepreneurship and being a woman in the modern digital world. We gather the next generation of curious creatives, entrepreneurs and bosses to spark conversation around the topics they are passionate about from influencer marketing and brand building to raising money.”

The next Create + Cultivate Conference will be held May 6, 2017 in New York, New York. With 50 speakers, including the likes of poet and writer Cleo Wade and fashion mogul Rebecca Minkoff, you’re not going to want to miss this.

Pearl xChange

“Imagine a place where you feel empowered, inspired and motivated. Close your eyes and picture what it would feel like to be surrounded by people who are rooting for your success. This is what a Pearl xChange event offers. In an impatient world that is focused on constantly moving faster, it is easy to lose ourselves in the rush of everyday life. Technology can fool us into thinking that we are connecting with others by simply posting something online. But you know the truth; your social media feed can be a very lonely place.  Step out of your virtual life and join us for true connection with women just like you.”

The next Pearl xChange will be on November 4, 2017 in Los Angeles, California. Founded by power duo Ramey Warren and Nicole Richie, Pearl xChange provides a space for women to converse and share experiences beyond the ones we create in our current digital age.  


“TEDWomen is a three-day conference about the power of women and girls to be creators and change-makers. The program of speakers, workshops, events — and daring discussions — has sparked some of TED’s most iconic moments yet.”

The 2017 date has yet to be announced, but TED’s site provides highlights from previous years, showcasing just how motivational this event has been. While you’re on the site, make sure to scroll through some TED Talks and tweet us your favorites!

The Grace Hopper Celebration of Women in Computing

“Co-founded by Dr. Anita Borg and Dr. Telle Whitney in 1994 and inspired by the legacy of Admiral Grace Murray Hopper, Anita Borg Institute’s Grace Hopper Celebration (GHC) of Women in Computing brings the research and career interests of women in computing to the forefront.”

As girls grow up, their interests in STEM fields dissipates due to the lack of representation and fair treatment of women in STEM industries. Do your part in supporting women in tech by attending the Grace Hopper Celebration of Women in Computing. The next GHC will be October 4-6, 2017 in Orlando, Florida.

Yellow Conference

“Yellow Co. exists to gather and equip creative women to use their passion, strengths, and influence to serve the greater good.”

A conference created to highlight working women who are working towards putting good back into the world, the Yellow Conference is the perfect gathering for women looking to create change. Past speakers have included Caitlin Crosby (Founder of The Giving Keys) and Vik Harrison (VP of Creative at charity:water), which, in our minds, is reason enough to attend. The next Yellow Conference will be held on August 24-25, 2017 in Los Angeles, California.

The WW Club Events

“A space for working women worldwide.”

An online and offline space for women to connect, network, work, and grow, The WW Club is a great space to meet creative women with entrepreneurial, self-starter spirits. With events all over the world, and an online space for when you can’t attend events, you’ll be constantly connected with super women through The WW Club.


Written by our Digital Specialist, Nora Henick.

Which conferences are you attending? We wanna know! Tweet us  @somethingsocial or tag us on Instagram- @somethingsocial.


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#SomeoneSocial: Tayst

Next up on Someone Social – content creator, Taylor St. Claire, aka Tayst. Illustrator extraordinaire, Taylor is is the mastermind behind creating customizable and personable illustrations that add a new dimension to your photos. She has curated the perfect Instagram, worked with some of your favorite brands, and is only just getting started. Read below to learn more about this month’s Someone Social.

Q: Tell us about the start of Tayst – who were some of your first clients, what was your schedule like, how did you decide your branding/style, etc.?

My designs started to take off right around Coachella two years ago when I posted a collage and illustration for a Wildfox Instagram competition. Ever since winning and the reposts, business has been nonstop. Some of the very first clients I can remember are Danielle Bernstein of WeWoreWhat, Francesca Aiello from Frankies Bikinis, and then Wildfox. Since I started posting my work at the end of my senior year of college, my schedule was crazy hectic. I had to balance a good work, school, social life, and at times had to choose work over social functions. It was a bummer at the time but has totally paid off in the long run. When I had originally posted, I had no intention of turning my account into a business platform, but as more and more companies reached out, I stuck with it. One thing that was really important to me when branding myself was to stay true to who I was and the things that I loved. That meant turning down loads of paid sponsorship opportunities because I didn’t want to promote something I wouldn’t buy or actually use, (i.e. all of those ridiculous teas). It worked out, because I now work with brands that I have loved and looked up to for years.

Q: When did you realize this was something you could translate into a business and what were your first steps when transitioning into a business?

When I started to get big name accounts and brands reaching out to ask me to do some branding or illustration work for them, I knew this was the start of something big. While I had no professional experience of running my own company at the time, I put in the long hours to create unique artwork while also learning how to run a business. I knew I needed to ditch my personal email and create a new work email for two reasons: to look professional and to stay organized with each of my projects. Creating a website to showcase my work and the services that I offer was huge too so that future clients could book me for projects. I had always loved messing around with website design, as I was a Digital Art major in college, so those skills definitely helped me out. Branding myself and creating business cards, and mini portfolio books to send out and bring to events helped me out tremendously.

Q: What’s one of the hardest things about running your own online company?

While there are loads of perks to running my own business, it is a lot of hard work. I do everything on my own as far as scheduling content on my social platforms, and creating content for others, to behind-the-scenes business projects. Since I work and post online, it is hard to really create a set day for my business hours, as people expect me to be responding to them at 1 am when they see I have just “liked” an Instagram post. Also, running a company using social media as a main platform is incredibly tricky because everyday is new. Since the world of social media is always updating, I am having to stay on top of the hottest trends, and be able to create high quality content to engage users on all platforms.

Q: Social media can be used for both business and pleasure, as we’ve seen through the growth and success of your company. Do you believe the two should be kept completely separate? What is your best advice for managing the two different lenses?

I think that there is a fine line between the two. For my brand, since I have always kind of shown a glimpse into my life, people kind of expect it now. I think it is important to give a personal flare to your instagram account, as no one wants to follow a boring business-only account. I’ve learned that people are interested in the brands I wear, the places I travel to, the restaurants I eat at, and the events that I go to. I know now to create fun content while getting my message across whatever that may be, but to never overpost as it may come across as bragging. I also know that since I have loads of people that I look up to following me, that I have to remain professional in what I post. However, it is also important to me to be able to have a personal account where I don’t have to worry about having the “perfect Instagram grid” and where I can truly be myself and goof off with friends. My Tayst account needs to be fun, but business professional, whereas my personal is a bit more private for close family and friends.

Q: When you run an online brand, your voice is very important. We’ve seen a lot of discussion about the importance of staying true to your voice when taking on new clients/projects/sponsored content. How do you decide what fits the Tayst brand voice?

This is super important to me when creating content, because I feel like once I lose my voice, there’s really no point in continuing to post. Everything that I post is 100% me and what I love and believe in. I work with companies that I respect and would support with or without my business platform. If you take up a sponsored post just because you think it may look cool to #ad #sponsoredpost you are doing it all wrong. This cheapens your brand, and how can your followers trust your recommendations/figure out when to really pay attention to something you are 100% passionate about?

Q: If you could ‘gram from anywhere right now where would it be?

It’s currently pouring rain, so right now I am in the mood for bikini weather. If I could Instagram from anywhere, it’d be in the South of France, lounging by the ocean eating truffle pizza and drinking rosé.

Quick rounds:

Favorite Instagram account?

Too hard to pick just one, so here are a couple of my favs –

@stephanielavaggi for design, travel and color inspo.

@joellehyman for the best beauty and makeup recommendations.

@josefinehj and @whitneybearr for style & lifestyle shots. and @viktoria.dahlberg for home inspo – I’m obsessed with their style.

@lafemmecollective for kick ass female empowerment.

Favorite LA destination to snag a good picture?

Malibu Farm Cafe overlooking the ocean with a bottle of rose lemonade.

Best app (minus Instagram of course)?

Snapchat – I’m dying to get my hands on a pair of the Spectacles so I can film myself drawing and creating my work, and Pinterest – anytime I am bored, I can scroll for hours pinning away cool design ideas.

Interview by our Digital Specialist, Nora Henick.

So, are you totally in love with Tayst? Tweet us  @somethingsocial or tag us on Instagram- @somethingsocial.

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Something Social’s Guide to Los Angeles

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Something Social Los Angeles Guide

So, your friend is coming to visit Los Angeles for the first time, and instead of relying on Google, she’s decided to make you her personal tour guide. Between the restaurants, the nature, and the nightlife, it’s hard to keep track of all of the places you can go and activities you can do.

We’ve rounded up our favorite LA spots so you don’t have to. Say goodbye to frantic Google searches and hello to SSLA’s Los Angeles Guide:


Allison, Art Director:

Hotel Cafe: The perfect place for intimate, live shows featuring up and coming artists.

School Night! at Bardot: Another great place to see intimate, live shows featuring up and coming artists. It’s every monday night and free with RSVP – just sign up for emails to get the lineups.

Cinespia: Every summer season, Cinespia hosts outdoor movie screenings in the Hollywood Forever Cemetery.

Oaks Gourmet: Specialty food and coffee shop in Franklin Village at the base of the Hollywood Hills. A regular hangout for entertainers, which makes it great for gossipy eavesdropping and celebrity spottings.

The Upright Citizen Brigade: A great place to see improv and sketch comedy shows.

Bourgeois Pig: Bohemian late-night coffee shop with an eclectic and comfortable vibe. There’s disco lighting, several couches, large tables, a pool table and a funky jungle themed back room.

Follow Allison at @imalicegray.


Erin, Account Director:

Griffith Park: I’ve said it before and I’ll say it again, I love Griffith Park. Whether it’s a hike, a picnic, a view, or a tour of the Observatory, it’s the best way to see LA.

Good Luck BarOne of my all time favorite bars. It’s super tiki with dark red walls, dim lighting and there’s always a seat. Bonus points for cocktails served in tiki cups.

TerroniTheir downtown space took over an old bank and it’s such a gorgeous space. My favorite part of visiting with friends is sitting around with good food and wine so this place is perfect, it doesn’t hurt that their pasta is made fresh daily either.

Mast Brothers Chocolate: It doesn’t get more LA than expensive chocolate in designer packaging. They offer free tours of their DTLA Factory and I love bringing friends to the arts district because I feel like it’s somewhere you wouldn’t normally visit as a tourist but it’s such a great neighborhood.

Rooftop Cinema Club at The MontalbanThey only have it during the summer but it’s always a blast. Think Cinespia but with comfy chairs, warm blankets, and everyone listening with headphones on a rooftop in the middle of Hollywood Blvd.

Follow Erin at @eedykstra.


Phoebe, Account Director:

Penthouse at the Huntley Hotel: The ideal location for a drink at sunset. You get an amazing view of Santa Monica while sipping on an equally delicious cocktail.

Sugarfish San Vicente: For food that literally melts in your mouth. Warning: you’ll never want to eat at a different sushi restaurant again.

Montana Ave in Santa Monica: Filled with cute shops and restaurants, Montana Ave is great for an afternoon walk or when you want to get out of the touristy part of Santa Monica.

Forma Restaurant: Italian restaurant in Santa Monica that tosses pasta in cheese barrels before serving. Need I say more? Order the burrata with pomegranate and the spaghetti bolognese.

Follow Phoebe at @phoebenicolee.


Marissa, VP of Operations:

Blue Plate Taco: By far one of my favorite restaurants in LA. Not only because they know what they’re doing with the spicy margaritas, but also because the ambiance can’t be beat. Right on Ocean Avenue, with music & colorful lights in the background, it’s the perfect place to kick off a weekend. 

Concerts at the SM pier: These only happen on Thursdays in the summer, but are such a unique Southern California experience that I always try to make my friends visit for them. Get a group of people together, bring allll of the wine & cheese and picnic on the beach watching the sunset and listening to music in the distance. If you haven’t been to one yet, put it on your to-do list for Summer 2017. 

Melrose Trading Post: A classic LA experience, where you can literally get anything. Half of the furniture & decor in my apartment has been collected from various trips to this flea market. Unlike the Rose Bowl Flea Market (the ultimate flea market experience), it is smaller and more manageable for a causal Sunday morning with coffee. 

The Nice Guy: If you want the best burger & the best scene in LA, book your reservation here a few weeks in advance. Thank me later.

El Matador Beach: For next level views (and who am I kidding, a next level ‘gram), hit up El Matador in Malibu. One of the most beautiful beaches in Southern California that will instantly make you feel like  you’re in Cabo or Italy. Come for a picnic lunch in the afternoon or to walk the beach at sunset before grabbing a drink at Nobu Malibu. 

Good Times at Davey Wayne’s: I live on the Westside of LA and I regularly make the trek to Hollywood for Davey Wayne’s. A bar literally like no other in America, if you ask me. With 70s vibes, amazing music & original crafted cocktails, you will never forget a night out at this speakeasy-style bar. Look out for the fridge in the alley, you heard me right. 

Follow Marissa at @marissacstahl.

Written by our Digital Specialist, Nora Henick.

Which LA spots are your fave? Tweet us  @somethingsocial or tag us on Instagram- @somethingsocial.


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Valentine’s Day Gift Guide

Valentine’s Day is upon us and what better excuse than to treat your loved ones or yourself? We’ve curated a list of some of our favorite Valentine’s gifts. Think of it as a little treat from us, to you. Happy Valentine’s Day from SSLA.

Stoney Clover Lane XO Patch Card – This month only, if you order something from SCL, you’ll receive a free “snap me” patch as well. Two gifts for the price of one; who can complain?

Money on Honey Valentine’s Day Box – The perfect way to satiate your sweet tooth, with a special Valentine’s twist. 

Bobs So Smitten Shoes – No better way to say “I love you” than with a pair of shoes, especially when the shoes say it for you too. 

The Giving Keys Believe Candle – It wouldn’t be a Valentine’s Day Gift Guide without a candle. With a black currant, bergamot, rose and black pepper scent and a description of “the possibilities are endless when we believe”, it’s hard to find a more heartfelt gift than this. 

Greenleaf Chopshop Gift Card – Just because the New Year’s Resolutions have passed doesn’t mean it’s too late to turn over a new leaf. Make Valentine’s Day the new New Year and treat yourself or a loved one to a gift card at Greenleaf, where you’ll never run out of healthy, delicious options.

Honor MD Exfoliant – Can’t make it to the spa for the big day? Bring the spa to yourself or a loved one with any of Honor MD’s skincare products. The exfoliant is one of our personal favorites. 

Cycle House Class – Sweat out all of the celebrations you’ve been doing with a ride at Cycle House. With locations in West Hollywood and Santa Monica, Cycle House offers a cardio experience unlike any other. For every one ride a client takes, Cycle House donates two meals to a person in need.

We hope your Valentine’s Day is filled with as much chocolate and love as possible – we know that’s how we’ll be celebrating!

Written by our Digital Specialist, Nora Henick.

What’d you get your honey for V-Day? Tweet us  @somethingsocial or tag us on Instagram- @somethingsocial.


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Brand Strategy Tips

As brand strategists, it’s really important for us to understand the ins-and-outs of creating an online voice. At SSLA, we pride ourselves on our abilities to curate unique brand personalities for each and every one of our clients. While it may seem like we know all the secrets, we don’t want to keep you all completely out of the loop. Check out our tips on building a brand below:

Phoebe, Account Director:

“Don’t partner with anyone for the sake of partnering. Make sure you stand behind companies/brands you are endorsing, in order to maintain a level of respect and honesty with your followers. Just remember – content comes a lot more naturally when you genuinely believe in what you’re sharing!”

Marissa, VP of Operations:

“Don’t be afraid to do something different. We see a lot of brands make the mistake of trying to do what someone else is doing. Your brand is not anyone else’s brand. Realize your uniqueness & highlight it to stand out in the social space. Different is good.”

Erin, Account Director:

“An instant way to make your feed feel more cohesive is to always use the same filter. (I love the filters on VSCO and you download a ton of others until you find one you love. Check out our post on editing apps here.) I sometimes increase or decrease the intensity depending on the photo but it makes a huge difference in the general feel of your Instagram.”

Allison, Art Director:

“Really think about your audience and how you can meet their unmet desires. Create a list of words that describe what motivates your audience. i.e. Wealth, Balance, Awareness, Enthusiasm, Openness, etc. Try your best to cater your brand voice and aesthetic  to their needs, keeping your ego out of it.”

Written by our Digital Specialist, Nora Henick.

Were these tips helpful? We wanna know how you put them into action! Tweet us  @somethingsocial or tag us on Instagram- @somethingsocial.


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#SomethingSignificant: Bobs + Best Friends Animal Society

Do #SomethingSignificant: Bobs and Best Friends Animal Society

At Something Social, we believe what goes around comes around. We also believe in the golden rule (and something that’s arguably more important than the previous belief), treat others the way you want to be treated. So that’s why we started our series, #SomethingSignificant. Every month, we’re going to share with you a new way to give back. Whether it’s volunteering at a local food drive, or spreading awareness about an issue close to your heart, your Something Social team is here to encourage you to do #SomethingSignificant.

This month: Bobs and Best Friends Animal Society.

A message from Bobs and Best Friends Animal Society

You can Give Love this February 1-14 by adopting a new furry friend who’s guaranteed to shower you with affection for just $14. Can’t adopt? Sponsor an animal. Even if you’re not able to adopt, you can still change a life. By sponsoring an animal at Best Friends Animal Sanctuary, you can provide a bright new beginning for a pet in need of a fresh start. And what better time than Valentine’s Day to help spread the love? Sponsor an animal for $14, February 1-14! More than 1,600 animals receive care at the Sanctuary on any given day. You can help by sponsoring them while they await their own forever home. You can also choose to sponsor an animal in honor of a loved one.

Written by our Digital Specialist, Nora Henick.

Do you do #SomethingSignificant that you want to share with us? Tweet us  @somethingsocial or tag us on Instagram- @somethingsocial.


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Scrolling with Something Social

Scrolling with Something Social

We’re back with our new Scrolling with Something Social series. Let us help you make it through the rest of the week with a few of our favorite links.

Marissa, VP of Operations:

Need some new GIFs? The SAG Awards have you covered: The many faces of Winona Ryder 

You need this (and you can buy one for me too): Mon Cherise case from Shop Sonix 

And because, duh: Every single song to ever be on Grey’s Anatomy.  

Allison, Art Director:

For all your icon-finding and icon-editing needs.

For beautiful and FREE stock photography.

If you’re not already reading it, you should be.

Phoebe, Account Director:

For all your shopping needs.

Desserts that will make you go out and bake. (Even if you don’t know how to bake.)


Written by our Digital Specialist, Nora Henick.

Which clicks were your fave? Tweet us  @somethingsocial or tag us on Instagram- @somethingsocial.

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New iPhone Software Updates

We’re always anxiously awaiting a new iOS update. Sometimes they bring the good (think black heart & avocado emojis) and sometimes they bring the bad (think reformatting & confusing new settings). This time, iOS 10.3 is bringing a bunch of new features beyond balloons & confetti in your texting streams. Don’t panic, we’re breaking them down below so you can roll through the new update in a breeze. 


Got the new AirPods and can’t seem to keep track of them? Apple has decided to add Find My AirPods – think Find My iPhone but for your sneaky, always missing headphones. You can easily access this new feature within the Find My iPhone app. Similar to Find My iPhone, if you believe your AirPods may be in the same room as you (or nearby), you can have the pods emit a loud noise to make your search a bit easier. To make it even better, have one pod but lost the other? You can specifically choose left or right pod to emit this noise, unless of course, you’re like us and you may have accidentally misplaced both of them.

Apple ID Profile

All of your information, now in one place. Click on settings, and at the top you’ll be able to now see all of your account information. Once there, you can access your iCloud, iTunes, App Store, and Family Sharing information. It will also show you all devices connected to any of these accounts.

Weather + Map = Packing Made Easy

Traveling somewhere and don’t know what to wear? The map app is about to make your life a lot easier. The weather and map app are combining to let you know what the weather will be like where you’re headed. This weather addition will be integrated in the Maps app, so you’ll just have to click a little button to check what the weather will be like, no matter where you are. So pack accordingly, now that you can.

iCloud Storage

While it is currently possible to see the breakdown of your storage if you going into Settings – iCloud – Storage – Manage Storage, with the new update, you’ll be able to see a more graphic breakdown of what’s eating up your space. No more confusion on what those “documents and data” are.

Beta testing is currently out for iOS 10.3, but we will keep you posted as new features and software updates begin to roll out for everyone!

Written by our Digital Specialist, Nora Henick.

What’s your fave part of the new update? Tweet us  @somethingsocial or tag us on Instagram- @somethingsocial.


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